Amazon DSP gives advertisers programmatic access to Amazon's first-party shopper data — the most purchase-intent-rich audience data in advertising. We manage Amazon DSP campaigns that reach Amazon shoppers both on Amazon properties and across thousands of third-party publisher sites.
Amazon Sponsored Products, Sponsored Brands and Sponsored Display are CPC keyword-based ads within Amazon search results and product pages. Amazon DSP is a programmatic platform that buys display, video and streaming ad inventory — both on Amazon properties and off-Amazon publisher sites — using CPM pricing and Amazon's shopper data for audience targeting.
Amazon DSP requires either spending through an Amazon Advertising account (minimum spend requirements apply) or working with an approved Amazon DSP agency like ScaleD2C. The minimum monthly spend for self-service is approximately £10,000; managed service through an agency has lower effective minimums.
Yes — Amazon DSP can be configured to drive traffic to your D2C website with Amazon Attribution tracking, allowing you to measure D2C conversions from DSP campaigns. This makes it valuable for brands wanting to use Amazon's audience data for D2C acquisition.
The highest-value Amazon DSP audiences for D2C are: in-market shoppers actively browsing your category, lifestyle segments matching your buyer persona, ASIN retargeting audiences who have viewed your products and lookalike audiences modelled from your purchaser base.
Meaningful Amazon DSP campaigns typically require £10,000–£25,000/month minimum. CPMs range from £3–£15 depending on inventory type and audience quality. Amazon DSP is most cost-effective as part of a broader Amazon strategy alongside Sponsored Products.
Book a free Amazon DSP strategy session and discover how Amazon's audience data can power your D2C advertising.