CAC is what you pay to acquire a customer. LTV is what you earn back. We engineer every post-purchase touchpoint — email, SMS, loyalty, subscriptions and personalisation — to maximise the lifetime value of every customer you win.
LTV is the total net revenue a customer generates over their entire relationship with your brand. It is the most important metric for D2C profitability because it determines the maximum viable CAC.
A healthy D2C business typically targets an LTV:CAC ratio of 3:1 or higher. Subscription-first brands often achieve 4:1 to 6:1 with strong retention systems.
Quick wins like optimising post-purchase flows and upsell sequences can improve 90-day LTV within weeks. Deeper structural improvements to repeat purchase rate typically show clear results within 3–6 months.
Email and SMS retention flows, loyalty programmes and subscription conversion have the highest per-pound impact on LTV. Combined, they can double LTV for many D2C brands within 12 months.
Yes — we work with Klaviyo, Attentive, Postscript, LoyaltyLion, Smile.io, Yotpo and Recharge, among others.
Book a free LTV audit and discover the exact levers that will maximise customer lifetime value for your brand.