Influencer marketing for D2C is fundamentally different from brand awareness campaigns. Every creator partnership is evaluated on revenue, not impressions. We find, brief and manage creators who deliver measurable sales — not just followers.
We track attributed revenue through unique promo codes, UTM links, affiliate dashboards and post-purchase surveys. We report on revenue per creator, CPA, ROAS and content engagement metrics.
Nano (1K–10K) and micro (10K–100K) influencers consistently outperform macro influencers for D2C conversion because their audiences are more engaged and trusting.
Yes — TikTok is our fastest-growing influencer channel. We manage both organic creator content partnerships and TikTok Shop affiliate programmes.
Programmes range from £5,000/month (micro influencer testing phase) to £50,000+/month for fully scaled multi-platform creator networks. Creator fees vary significantly by platform and audience size.
Absolutely — and this is one of the highest-ROI tactics in D2C marketing. Creator content secured with paid media rights often outperforms studio-produced ads at a fraction of the cost.
Book a free influencer strategy session and discover which creators can drive sales for your brand.