Retail media is the fastest-growing digital advertising channel, driven by the purchase-intent richness of retailer first-party data. We manage advertising across Walmart Connect, Target Roundel, Instacart and other retail media networks — reaching shoppers with buy-intent signals no other channel can match.
Retail media refers to advertising platforms operated by retailers (Walmart, Target, Instacart, Kroger) that allow brands to advertise to shoppers on retailer websites, apps and stores. It is growing because retailers have extremely valuable first-party purchase data — they know exactly what consumers buy — and brands pay a premium to access that targeting precision.
The most impactful retail media networks for DTC are: Amazon (largest scale), Walmart Connect (broad CPG audience), Target Roundel (premium lifestyle shoppers), Instacart (grocery and consumables) and Kroger Precision Marketing (grocery-focused). Network priority depends on where your products are listed and your target consumer profile.
Retail media's key advantage is closed-loop attribution — retailers can directly link ad exposure to purchase in their stores or websites. This provides cleaner ROAS measurement than open web advertising, though definitions vary by network (total attributed sales vs incremental lift).
For sponsored product formats (search ads within retailer search results), yes — you need to be a listed seller. For programmatic and off-site retail media using retailer audience data, you can advertise on publisher sites without being listed at the retailer.
Minimum budgets vary by network. Walmart Connect sponsored products can start at £2,000/month. Target Roundel and Instacart managed programmes typically require £5,000–£10,000/month minimum. Amazon retail media (Sponsored Products) is accessible at any budget level.
Book a free retail media strategy session and design your omnichannel advertising approach.