Smile.io powers loyalty programmes for 100,000+ Shopify stores. We set up, configure and optimise Smile.io programmes — points earning, VIP tiers, referral mechanics and email integration — that turn one-time buyers into brand advocates.
Smile.io is the most widely adopted loyalty platform for Shopify, powering over 100,000 stores. It offers an excellent balance of features, ease of use and pricing — making it the right choice for most DTC brands from £500K to £20M in annual revenue. Its native Shopify integration, Klaviyo sync and POS compatibility are best-in-class for the price point.
Smile.io increases repeat purchase rate through three mechanisms: points earn (customers have a financial reason to return), points liability (customers want to redeem value they have already earned) and tier mechanics (VIP status creates emotional switching costs). Well-configured Smile.io programmes typically see 15–30% improvement in 90-day repeat purchase rates.
Smile.io passes loyalty events — points earned, tier upgraded, redemption completed — to Klaviyo as events. We use these to trigger automated flows: 'you just earned 100 points' emails, tier upgrade congratulations and 'your points are expiring' reminders that drive high-intent repeat purchases.
A common starting structure is £1 spent = 5 points, with £0.05 redemption value per point (1% cash-back equivalent). This creates a clear, simple value proposition. VIP tiers typically offer 2x or 3x earning rates. We recommend calibrating point value to your margin structure — typically 1–3% of order value as loyalty spend is sustainable for most DTC brands.
Yes — Smile.io integrates with Recharge and Skio subscriptions, allowing subscribers to earn points on recurring orders. This is one of the most effective loyalty mechanics for subscription brands — points accumulate and create strong retention incentives.
Book a free Smile.io strategy session and get a loyalty programme configuration plan.