Adtelligent CTV Agency
Adtelligent's CTV platform reaches streaming audiences across connected-TV inventory. Managed well, it gets a brand the impact of connected TV — and turns that reach into real outcomes, not just TV impressions.
Connected TV, reached programmatically
Adtelligent CTV is the connected-TV side of Adtelligent's advertising technology — the platform for reaching streaming audiences across connected-TV inventory. Connected TV is where television viewing has moved, and Adtelligent's CTV offering provides access to that inventory, letting advertisers reach audiences on the streaming services and connected TVs where people now watch. Being an Adtelligent CTV agency means managing that channel for a D2C brand to run connected-TV advertising, reaching streaming audiences through Adtelligent's CTV platform and managing it toward real outcomes.
The reason connected TV matters is that viewing has shifted decisively to streaming, and advertising has followed. People increasingly watch television through connected TVs and streaming services rather than traditional linear broadcast, which means the audience for TV advertising is now substantially on CTV. Reaching that audience requires advertising on connected TV, through platforms that provide access to CTV inventory. Adtelligent's CTV platform offers that access, letting a brand reach streaming audiences with the impact of television in the environment where viewing has moved. For a brand, this is how television-style reach is achieved in the streaming era — on connected TV, where the audience actually is.
We manage Adtelligent CTV for D2C brands to reach streaming audiences across connected-TV inventory and turn it into outcomes. The aim is to use Adtelligent's CTV platform to get the brand's advertising in front of streaming audiences, with the impact of connected TV, managed toward real results rather than just TV reach. Because viewing has moved to streaming and reaching the audience means advertising on connected TV, and Adtelligent's CTV platform, managed well, is a route to reaching streaming audiences and holding the spend to outcomes.
What Adtelligent CTV offers
How we manage Adtelligent CTV for you
Reach where viewing moved
We reach streaming audiences on connected TV, since that's where television viewing has moved and the audience now is.
Use the CTV inventory
We use Adtelligent's CTV platform to access connected-TV inventory and reach streaming audiences.
Capture the TV impact
We capture the impact of connected TV, reaching the audience in the streaming environment.
Buy programmatically
We buy connected TV programmatically, with the targeting and management programmatic provides.
Manage to outcomes
We manage toward real results, so the connected-TV reach produces outcomes rather than just TV impressions.
TV viewing has moved to streaming
Television viewing has shifted decisively to streaming, and that shift is why connected-TV advertising matters. People increasingly watch television through connected TVs and streaming services rather than traditional linear broadcast — the audience for television has moved, in large part, onto CTV. This means that reaching the television audience, which advertisers have always valued for its impact, now substantially requires reaching it on connected TV. The format's impact remains real — television's big screen and engaging experience are valuable — but the audience for it is now on streaming, which is where reaching them has to happen.
Adtelligent's CTV platform provides access to that streaming environment — the connected-TV inventory where audiences now watch. For a brand wanting the impact of television in the streaming era, this access is what enables reaching the audience where it actually is: on connected TV, across the streaming services and CTVs where viewing has moved. The platform lets a brand run connected-TV advertising programmatically, with the targeting and management that programmatic brings, reaching streaming audiences with TV's impact in the environment they've shifted to. It's how television-style reach is achieved now that viewing is on streaming rather than linear broadcast.
For a D2C brand, reaching streaming audiences is valuable, but like any advertising, connected-TV reach has to be managed toward outcomes to pay off. The impact and reach of CTV are real, but the spend still has to be held to results rather than just TV impressions. We manage Adtelligent CTV for D2C brands to capture both — reaching streaming audiences across connected-TV inventory with the impact of CTV, and managing the spend toward real outcomes. Because viewing has moved to streaming and reaching the audience means advertising on connected TV, and Adtelligent's CTV platform, managed with discipline, is how a brand reaches streaming audiences and turns that reach into outcomes.
Reach streaming audiences, manage the outcome
We manage Adtelligent CTV to reach streaming audiences where viewing has moved, because connected TV is where the television audience now is. We use Adtelligent's CTV platform to access connected-TV inventory and reach audiences on the streaming services and CTVs where people watch, capturing television's impact in the streaming environment. The point is to reach the audience where it actually is now — on connected TV — rather than where linear broadcast used to reach it, which is what makes CTV advertising the route to television-style reach today.
We buy connected TV programmatically, because that brings targeting and management to the reach. We run the connected-TV advertising through the platform programmatically, using the targeting and management programmatic provides to reach streaming audiences more precisely than linear broadcast allowed. This is part of what makes CTV valuable over traditional TV — the ability to buy and manage it programmatically — and we use that to reach the brand's audience on connected TV with real control.
And we manage the reach toward outcomes, because connected-TV reach has to perform. The impact of CTV is real, but the spend still has to be held to results rather than just TV impressions, so we manage Adtelligent CTV toward genuine outcomes. The result is a program that reaches streaming audiences across connected-TV inventory with the impact of CTV, managed with the discipline to turn that reach into results — capturing the television audience where it's moved, on streaming, and holding the spend to the outcomes that matter.
Frequently Asked Questions
Adtelligent CTV is the connected-TV side of Adtelligent's advertising technology — the platform for reaching streaming audiences across connected-TV inventory. Connected TV is where television viewing has moved, and Adtelligent's CTV offering provides access to that inventory, letting advertisers reach audiences on the streaming services and connected TVs where people now watch. As an Adtelligent CTV agency, we manage that channel for D2C brands to run connected-TV advertising, reaching streaming audiences and managing it toward real outcomes.
Because television viewing has shifted decisively to streaming. People increasingly watch through connected TVs and streaming services rather than traditional linear broadcast, so the audience for TV advertising is now substantially on CTV. Reaching that audience requires advertising on connected TV. The impact of television remains real, but the audience for it is on streaming, which is where reaching them now has to happen. Connected-TV platforms like Adtelligent's provide access to that environment, which is how television-style reach is achieved in the streaming era.
Access to connected-TV inventory and the streaming audiences that watch there — letting a brand reach the television audience where it's moved, on CTV, with the impact of television in the streaming environment. It enables running connected-TV advertising programmatically, with the targeting and management programmatic brings. For a brand wanting television-style reach now that viewing is on streaming, Adtelligent's CTV platform provides the access to reach streaming audiences, which we manage toward real outcomes.
Connected TV is television watched through internet-connected devices and streaming services, rather than traditional linear broadcast. The key differences are that CTV reaches the audience where viewing has moved — onto streaming — and that it can be bought programmatically, with targeting and management that linear broadcast lacked. So CTV combines television's impact with programmatic capabilities, reaching the streaming audience with more control than linear allowed. We manage Adtelligent CTV to reach streaming audiences with that combination, buying connected TV programmatically and managing toward outcomes.
Only when managed toward outcomes. The impact and reach of connected TV are real, but the spend has to be held to results rather than just TV impressions, or it becomes reach that doesn't perform. We manage Adtelligent CTV to capture both — reaching streaming audiences with the impact of CTV, and managing the spend toward real outcomes. The reach gets the brand in front of the streaming audience; disciplined management toward results is what turns that reach into performance rather than just television-style impressions.
It can be a fit for D2C brands wanting to reach streaming audiences on connected TV, where television viewing has moved. For a brand wanting television's impact in the streaming era, Adtelligent's CTV platform provides access to reach those audiences, managed toward outcomes. The value depends on reaching the right streaming audiences and managing the spend to real results, which is what we do — using Adtelligent CTV to reach streaming audiences across connected-TV inventory and holding the spend to outcomes for D2C brands.
By reaching streaming audiences where viewing has moved, buying connected TV programmatically with the targeting and management that brings, and managing the spend toward real outcomes rather than just TV impressions. We use Adtelligent's CTV platform to access the inventory and reach the audience, capture the impact of connected TV, and hold the reach accountable to results. The reach gets the brand in front of streaming audiences; disciplined management toward outcomes is what turns that reach into performance, which is how we run connected-TV advertising for a brand.
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150+ D2C brands scaled. $500 Mn+ in tracked revenue. Since 2004.