Zemanta Agency
Zemanta is a native DSP — bringing demand-side buying and optimization to native advertising. Managed well, it lets a brand buy and optimize native with the control of a DSP, rather than the limited control native networks often offer.
Native, with DSP control
Zemanta is a native advertising demand-side platform — a native DSP that brings the buying and optimization control of a DSP to native advertising. Where native advertising is often bought through networks with limited control, Zemanta provides a demand-side platform specifically for native, letting advertisers buy and optimize native programmatically with the kind of control a DSP provides. Being a Zemanta agency means managing native advertising for a D2C brand through that native DSP — buying and optimizing native with DSP-level control, managed toward real outcomes.
The reason a native DSP matters is the control it brings to native advertising, which native is often managed without. Native advertising is frequently bought through content-recommendation networks that offer relatively limited control over the buying and optimization — you run native on the network and have limited ability to manage and optimize it with the precision a DSP allows. A native DSP like Zemanta changes this by bringing demand-side buying and optimization to native: the control to buy native programmatically, optimize it, and manage it with the precision and capabilities a DSP provides, rather than the more limited control of a native network. For a brand, this means native advertising can be bought and managed with real demand-side control, optimized toward outcomes the way other programmatic channels are, rather than run with the limited control native networks often offer.
We manage Zemanta for D2C brands to run programmatic native with DSP control, managed toward outcomes. The aim is to use Zemanta's native DSP to buy and optimize native with the control a demand-side platform provides — managing and optimizing the native with precision toward real results, rather than running it with the limited control of a network. Because native advertising benefits from DSP-level buying and optimization control, and Zemanta's native DSP, managed well, is a route to native bought and managed with real demand-side control, optimized toward the outcomes that matter.
What Zemanta brings
How we manage Zemanta for you
Use the native DSP control
We use Zemanta's native DSP to buy and optimize native with the control a demand-side platform provides.
Buy native programmatically
We buy native programmatically through the DSP, with the management control that brings over the buying.
Optimize with precision
We optimize the native with the precision a DSP allows, rather than the limited control of a native network.
Manage toward results
We manage and optimize the native toward outcomes, the way other programmatic channels are managed.
Hold native to outcomes
We hold the native to real results, so DSP-controlled native produces outcomes rather than just impressions.
Native, bought with real control
Native advertising is a valuable format, but it's often bought and managed in a way that limits how well it can be controlled and optimized. The common path is to run native through content-recommendation networks, which offer the native reach but relatively limited control over the buying and optimization — you place native on the network, but your ability to manage, optimize, and control it with precision is constrained by what the network allows. For a brand used to the demand-side control of programmatic in other channels, this can be a step down: native run with less control and optimization capability than the brand would have over its other programmatic media. The format is good; the typical control over it is limited.
A native DSP like Zemanta addresses this by bringing demand-side buying and optimization to native — giving native the kind of control a DSP provides over other channels. With a native DSP, a brand can buy native programmatically with real demand-side control, optimize it with the precision and capabilities a DSP allows, and manage it toward outcomes the way it manages its other programmatic media. This is a meaningful difference: instead of running native with the limited control of a network, the brand runs it with the buying and optimization control of a DSP. Native becomes a channel that can be managed and optimized with real precision, rather than placed and largely left to the network's limited controls. The format's value is unlocked by the control to actually manage and optimize it well.
For a D2C brand, this matters because control and optimization are what turn native reach into native performance. Native run with limited control is harder to optimize toward outcomes; native run with DSP-level control can be optimized like any other programmatic channel, toward the results that matter. We manage Zemanta for D2C brands to capture that — buying and optimizing native with the demand-side control of a native DSP, managed toward real outcomes. Because native benefits from real buying and optimization control, and Zemanta's native DSP, managed well, is how a brand runs native with DSP-level control and optimizes it toward outcomes, rather than running native with the limited control that networks often offer.
Manage native like the programmatic channel it can be
We manage Zemanta to run native with the demand-side control a native DSP provides, because that control is what native is often managed without and what makes it optimizable. We use Zemanta's native DSP to buy and optimize native with DSP-level control, rather than the limited control of a content-recommendation network. The point is to manage native like the programmatic channel it can be — with real buying and optimization control — so native is bought and managed with the precision a brand has over its other programmatic media, rather than placed and left to a network's limited controls.
We optimize the native with precision, because optimization toward outcomes is what the DSP control enables and the network model often limits. With Zemanta's demand-side capabilities, we optimize the native the way other programmatic channels are optimized — managing it toward the results that matter with the precision a DSP allows. This is the difference between native run with limited control, which is hard to optimize, and native run with DSP control, which can be optimized toward outcomes. We use that control to actually optimize the native, turning native reach into native performance.
And we hold the native to real outcomes, because the control and optimization are means to results. We manage the DSP-controlled native toward genuine outcomes, optimizing toward what performs rather than just running native impressions. The result is a Zemanta program that runs native with real demand-side control — bought and optimized with DSP-level precision and held to outcomes — so a brand's native advertising is managed like the programmatic channel it can be, toward the results that matter, rather than run with the limited control native networks often offer.
Frequently Asked Questions
Zemanta is a native advertising demand-side platform — a native DSP that brings the buying and optimization control of a DSP to native advertising. Where native is often bought through networks with limited control, Zemanta provides a demand-side platform specifically for native, letting advertisers buy and optimize native programmatically with the kind of control a DSP provides. As a Zemanta agency, we manage native advertising for D2C brands through that native DSP — buying and optimizing native with DSP-level control, managed toward real outcomes.
A native DSP is a demand-side platform specifically for native advertising — bringing the buying and optimization control of a DSP to native, rather than running native through content-recommendation networks with more limited control. It lets advertisers buy native programmatically, optimize it with the precision a DSP allows, and manage it toward outcomes the way other programmatic channels are managed. Zemanta is a native DSP, which is what distinguishes it from native networks that offer the reach but less control. We manage native through it with that demand-side control.
Because native is often bought through networks that offer relatively limited control over the buying and optimization — you place native on the network but can't manage and optimize it with the precision a DSP allows. A native DSP brings demand-side buying and optimization to native, so a brand can run native with the control it has over its other programmatic media, optimizing it toward outcomes with real precision. The control is what turns native reach into native performance, since native run with limited control is harder to optimize than native run with DSP-level control.
Taboola and Outbrain are content-recommendation networks that offer native reach with relatively limited control over buying and optimization. Zemanta is a native DSP, bringing demand-side buying and optimization control to native — letting a brand buy and optimize native with the precision a DSP provides rather than the more limited control of a network. The distinction is the control: a native DSP lets native be managed and optimized like other programmatic media. We manage native through Zemanta with that DSP-level control, toward outcomes, which is the difference a native DSP offers over native networks.
Yes, especially with the control a native DSP provides. Native run with the limited control of a network is harder to optimize toward outcomes; native run with DSP-level control can be optimized like any other programmatic channel, toward the results that matter. Zemanta's demand-side capabilities let us optimize native with real precision, managing it toward outcomes rather than just running native impressions. The control to actually manage and optimize native is what makes optimizing it toward outcomes possible, which is much of the value a native DSP like Zemanta provides over native networks.
By using its native DSP control to buy and optimize native with precision, and holding it to outcomes. We buy native programmatically through the DSP with real demand-side control, optimize it the way other programmatic channels are optimized, and manage it toward genuine results rather than just native impressions. The DSP control enables optimization toward outcomes that the network model often limits; we use that control to actually optimize the native and hold it to performance. The result is native managed like the programmatic channel it can be, toward the outcomes that matter.
It can be a strong fit for D2C brands running native advertising that want the buying and optimization control of a DSP rather than the limited control of native networks. Its native DSP lets native be bought and optimized with real demand-side precision, managed toward outcomes the way other programmatic media is. The value depends on using that control to optimize the native toward results, which is what we do — managing native through Zemanta with DSP-level control and holding it to real outcomes for D2C brands, so native performs as the programmatic channel it can be.
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150+ D2C brands scaled. $500 Mn+ in tracked revenue. Since 2004.