Basis Technologies for Unified Programmatic Operations.
Most media operations are a tangle — planning in one tool, buying in another, billing in spreadsheets, reporting cobbled together. Basis Technologies unifies it. We run Basis to consolidate planning, buying, billing and reporting into one workflow, so your media operation runs efficiently instead of drowning in disconnected tools and manual reconciliation.
Media Operations Drown in Disconnected Tools
Running media is more than buying ads — it's planning, buying across channels, billing and reconciliation, and reporting, and in most operations each of these lives in a different tool or a spreadsheet. The result is a tangle: data re-entered between systems, plans that don't match buys that don't match bills, reporting cobbled together by hand, and an enormous amount of operational time spent reconciling tools that don't talk. The media work itself gets buried under the overhead of running a fragmented operation.
Basis Technologies addresses this by unifying the media operation into one workflow — planning, programmatic and direct buying, billing, and reporting in a single connected platform. Run as intended, it removes the fragmentation: plans flow into buys flow into billing and reporting without re-entry and reconciliation, so the operation runs efficiently and the team spends time on media decisions rather than on stitching tools together. The value is the consolidation — turning a tangle of disconnected systems into one coherent operation.
We run Basis Technologies to unify your programmatic operations. We consolidate planning, buying, billing and reporting into one workflow, so the media operation runs efficiently rather than drowning in disconnected tools. The point is one coherent operation instead of a tangle, which takes running Basis as the unified platform it is, and exactly what we provide.
What Our Basis Technologies Management Delivers
Our Basis Technologies Process
1. Map the Tangle
We map your current media operation and where it fragments across tools and spreadsheets.
2. Consolidate Into Basis
We consolidate planning, buying, billing and reporting into the Basis workflow.
3. Connect the Flow
We connect the workflow so data flows without re-entry and reconciliation.
4. Run the Operation
We run the unified operation, so the team spends time on media, not stitching tools.
5. Optimise Efficiency
We optimise the operation's efficiency, turning overhead back into productive time.
Operational Overhead Steals Time From the Media
The hidden cost of a fragmented media operation is that operational overhead steals time from the media itself. Every hour spent re-entering data between tools, reconciling plans against buys against bills, and assembling reporting by hand is an hour not spent on the actual decisions that drive results. In a tangled operation, a surprising share of the team's time goes to just keeping the disconnected systems in sync — work that produces nothing except preventing the operation from falling apart.
Unifying the operation reclaims that time. When planning, buying, billing and reporting share one workflow, the reconciliation overhead largely disappears — data flows through instead of being re-entered, plans and buys and bills stay aligned by construction, and reporting comes out of the operation rather than being cobbled together. The team is freed from the operational tangle to focus on the media decisions that matter, which is where their time actually creates value. Efficiency in the operation translates directly into more capacity for the work that drives results.
We run Basis Technologies to reclaim that time by unifying the operation. By consolidating planning, buying, billing and reporting into one workflow, we cut the reconciliation overhead and let the team focus on media rather than tool-stitching. An efficient, unified operation is the point, and exactly what we deliver.
Run Media as One Efficient Operation
The value of Basis is consolidation — turning a tangle of media tools into one efficient operation. Running it as that unified platform is exactly what we provide.
We run Basis Technologies to unify your media operation. By consolidating planning, buying, billing and reporting, we make the operation run efficiently as one workflow.
If your media operation is a tangle of disconnected tools and spreadsheets, the overhead is stealing time from the media. We run Basis Technologies to consolidate it into one workflow — so the operation runs efficiently and the team focuses on results.
Frequently Asked Questions
Basis Technologies (formerly Centro) is a unified platform for media operations — consolidating planning, programmatic and direct buying, billing and reporting into one workflow. Its value is removing the fragmentation of running media across many disconnected tools and spreadsheets, so the operation runs efficiently as one coherent workflow.
The tangle of running media operations across disconnected tools — planning in one place, buying in another, billing in spreadsheets, reporting cobbled together. That fragmentation forces data re-entry, reconciliation and a lot of operational overhead. Basis unifies these into one workflow, so the operation runs efficiently instead of drowning in disconnected systems.
Media planning, programmatic and direct buying, billing and reconciliation, and reporting — the full media operation — into a single connected workflow. The point is that these flow together without re-entry between tools, so plans, buys, bills and reports stay aligned and the team isn't spending time stitching separate systems together.
Because operational overhead steals time from the media itself. Every hour spent reconciling disconnected tools is an hour not spent on the decisions that drive results. A unified operation reclaims that time, letting the team focus on media strategy and optimisation rather than on keeping fragmented systems in sync — which is where their time actually creates value.
Basis includes programmatic buying capabilities but is broader than a DSP — it's a unified platform spanning planning, buying (programmatic and direct), billing and reporting. So while it can do the buying a DSP does, its distinguishing value is consolidating the whole media operation into one workflow, not just the programmatic buying piece.
Operations running media at enough scale or complexity that fragmentation across tools becomes a real drag — agencies and brands juggling planning, buying, billing and reporting across separate systems. The more disconnected the current operation, the more value there is in consolidating it into one workflow, which is exactly where we focus running Basis.
By consolidating your media operation into the Basis workflow — mapping where it currently fragments, connecting planning, buying, billing and reporting so data flows without re-entry, and running the unified operation efficiently. The goal is turning a tangle of tools into one coherent operation, so your team spends time on media decisions rather than reconciliation.
Ready to Get Started with Basis Technologies?
150+ D2C brands scaled. $500 Mn+ in tracked revenue. Since 2004.