Place Exchange Programmatic Out-of-Home Management

Place Exchange is a programmatic exchange for out-of-home (OOH) advertising — a marketplace that brings the programmatic model to billboards, screens, and other out-of-home inventory, letting it be bought, measured, and transacted with the transparency and accountability of programmatic digital. Place Exchange management is running OOH advertising through it well — using the exchange to buy out-of-home programmatically and measurably, rather than through the slow, opaque manual deals out-of-home traditionally relied on.

What Place Exchange brings to out-of-home is the transparency and measurement programmatic provides. Traditional OOH was bought through manual deals with little measurement and limited transparency — you bought a billboard but couldn't really transact it programmatically or know what it delivered. A programmatic exchange for OOH changes that: it makes out-of-home inventory available to be bought programmatically, with the transparency of an exchange and the measurement programmatic enables, bringing accountability to a medium that historically lacked it. For brands that want out-of-home's real-world impact with programmatic's transparency and measurability, an OOH exchange is what makes that possible.

We manage Place Exchange as a transparent, measurable out-of-home channel — using the exchange to buy OOH programmatically and run it for real performance, with the measurement and accountability programmatic brings. The aim is out-of-home that's bought transparently, measured properly, and run toward outcomes, rather than the blind, unmeasured spending OOH traditionally meant — capturing the real-world impact of out-of-home with the accountability a performance-minded brand expects.

Define the OOH role

We start from what out-of-home should do in your mix, since OOH's value is real-world impact and the exchange makes it measurable.

Buy programmatically

We use Place Exchange to buy OOH programmatically and transparently, rather than through slow, opaque manual deals.

Set up measurement

We set up the measurement the exchange and programmatic enable, bringing accountability to the out-of-home spend.

Run for outcomes

We run the out-of-home toward real outcomes, holding it to a performance standard rather than blind spending.

Integrate with the mix

We run OOH coordinated with your other channels, so real-world impact reinforces the rest of the mix.

We run Place Exchange to capture out-of-home's real-world impact with the transparency and measurement an exchange brings. The whole point of programmatic OOH is that out-of-home can now be bought transparently and measured, rather than the blind, opaque deals it traditionally relied on — so we run it that way, using the exchange to buy programmatically and measure properly. Out-of-home's impact is real and valuable; the exchange is what makes it accountable, and we run it to capture both.

We hold out-of-home to a performance standard, because the exchange's value is squandered if OOH reverts to blind spending. The reason performance-minded brands hesitated at out-of-home was its old opacity and lack of measurement, and a programmatic exchange exists precisely to fix that. We run Place Exchange toward real outcomes, with the measurement programmatic enables, so the out-of-home spend is accountable like a performance channel rather than the unmeasured bet OOH used to be — which is the entire reason to buy it programmatically.

And we run it within a coordinated mix, because out-of-home's real-world impact reinforces a brand's other channels. OOH brings physical-world presence that digital can't, and combined with the rest of the mix it lands harder than either alone. We run Place Exchange coordinated with your other channels, measured and held to outcomes, so out-of-home becomes a transparent, measurable, impactful part of a performance-minded strategy — capturing the real-world impact of the medium with the accountability a brand expects from everything it spends on.