Google Display & Video 360 Run for Real Performance.
Google Display & Video 360 (DV360) is Google's enterprise programmatic platform — display, video and CTV across the open web with premium inventory and powerful targeting. We run DV360 to real performance, so its reach and sophistication drive results rather than just access to inventory.
What DV360 Offers — and Why It Needs Expertise
Google Display & Video 360 (DV360) is Google's enterprise programmatic platform — a powerful DSP for buying display, video and connected TV across the open web, with access to premium inventory, sophisticated targeting, and Google's data and scale. For brands running programmatic at scale, DV360 offers reach and capability beyond the self-serve Google Ads display, making it the platform for serious programmatic across the open web.
But DV360's power is also its complexity — it's an enterprise platform with deep capabilities that require real expertise to run well. Access to premium inventory and sophisticated targeting means little if the campaigns aren't structured, targeted and optimized properly; DV360 run without expertise spends on its powerful inventory inefficiently, capability unused. The platform offers a lot, but realizing its performance takes the expertise to wield its sophistication toward results.
We run DV360 to real performance. We manage Display & Video 360's programmatic display, video and CTV across the open web — structuring, targeting and optimizing to drive results from its premium inventory and sophisticated capabilities, rather than just accessing them. The point is DV360 run to performance, where the platform's reach and sophistication translate into results through expert management, which is exactly what we provide.
What We Run on DV360
Our DV360 Process
1. Set Performance Goals
We set the performance goals DV360 should drive, so its capability is aimed at results rather than just reach.
2. Structure the Campaigns
We structure DV360's display, video and CTV campaigns to use its capabilities efficiently.
3. Target With Sophistication
We wield DV360's sophisticated targeting and Google's data to reach the right audiences efficiently.
4. Optimize to Results
We optimize toward performance across DV360's inventory, so the spend drives results not just impressions.
5. Scale Across the Open Web
We scale what performs across DV360's open-web reach, growing results at a return that works.
DV360's Sophistication Needs Expert Hands
DV360's value is its sophistication — premium inventory, powerful targeting, Google's data and scale across the open web — but sophistication is only an advantage in expert hands. The same depth that lets an expert run highly effective programmatic lets a novice spend inefficiently on premium inventory with capability unused. DV360 gives you a powerful platform; realizing its performance requires the expertise to wield that power toward results.
This is more true of an enterprise platform like DV360 than of a simpler self-serve tool. Its capabilities are deep and its inventory premium, which means the gap between running it well and running it poorly is large — well-run DV360 drives strong programmatic performance across the open web, while poorly-run DV360 spends on its premium inventory without realizing the results the capability could deliver. The platform's sophistication raises both the ceiling and the cost of getting it wrong.
We bring the expertise DV360 requires, so its sophistication drives performance. By structuring campaigns, wielding its targeting, and optimizing to results across its premium open-web inventory, we run DV360 to the performance its capability enables — rather than accessing premium inventory and powerful targeting without realizing their results. DV360's power plus expert management is what turns enterprise programmatic into performance, and exactly what we provide.
Run Open-Web Programmatic to Results
For a brand running programmatic at scale, DV360's reach and sophistication across the open web are powerful — but only when run by experts who turn that capability into performance. Running DV360 to real results, wielding its sophistication efficiently, is what makes the platform pay, and it's exactly what we provide.
We run DV360 to performance. By structuring, targeting and optimizing its display, video and CTV across the open web, we turn DV360's premium inventory and sophistication into results rather than just access.
If you run programmatic on Google DV360 and need it managed to real performance, running its enterprise capability with expertise is what we do. We run Display & Video 360's programmatic across the open web to results, so its premium inventory and sophistication drive performance rather than just reach.
Frequently Asked Questions
DV360 is Google's enterprise programmatic platform — a demand-side platform for buying display, video and connected TV across the open web, with premium inventory, sophisticated targeting, and Google's data and scale. It's the platform for serious programmatic at scale, beyond self-serve Google Ads display, requiring expertise to run its enterprise capabilities well.
We run DV360 to real performance — managing its programmatic display, video and CTV across the open web, structuring, targeting and optimizing to drive results from its premium inventory and sophistication rather than just accessing them. DV360's power requires expertise to realize, which is what we provide for brands running programmatic at scale.
Google Ads (including its display network) is the self-serve platform; DV360 is Google's enterprise programmatic DSP, with access to premium inventory across the open web, more sophisticated targeting, and capabilities for serious programmatic at scale. DV360 offers reach and capability beyond Google Ads display, but requires the expertise its enterprise depth demands.
Because its sophistication is only an advantage in expert hands. Premium inventory and powerful targeting mean little if campaigns aren't structured, targeted and optimized properly — DV360 run without expertise spends inefficiently with capability unused. The gap between running it well and poorly is large, which is why realizing DV360's performance takes expert management.
Yes — DV360 buys connected TV and video programmatically across premium video and streaming inventory, alongside display, across the open web. It's a strong platform for programmatic video and CTV at scale, reaching audiences on premium video inventory. We run DV360's video and CTV to performance as part of its open-web programmatic capability.
The open web is the inventory across the wider internet — sites, apps, video and CTV beyond walled gardens like Meta and Google's own properties. DV360 buys this open-web inventory programmatically, giving reach across the broad internet. Running it well means buying that inventory efficiently and to performance, which DV360's sophistication enables in expert hands.
DV360 is an enterprise programmatic platform for open-web display, video and CTV; it fits alongside search, social and other channels in a wider mix, providing programmatic reach and capability at scale. We run DV360 for its open-web programmatic strength while coordinating with your other channels, so it adds performance to the mix rather than being run in isolation.
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150+ D2C brands scaled. $500 Mn+ in tracked revenue. Since 2004.