Nosto, Used to Its Full Personalization Power.
Nosto is a powerful commerce personalization and merchandising platform — and most brands use a fraction of it. As a Nosto agency, we implement its personalized recommendations, merchandising, content and segmentation to their full depth, lifting conversion and average order value across the store.
Nosto Personalises the Whole Experience
Nosto is a commerce experience platform that personalises the shopping experience using behavioural data — personalized product recommendations, category and search merchandising, personalized content, and segmentation that adapts the experience to each visitor. Done well, it makes the store feel tailored to each shopper, surfacing the right products at the right moments, which lifts conversion, average order value and engagement across the site.
But Nosto, like most powerful platforms, is commonly underused. Many brands install it and run basic product recommendations — a 'you may also like' widget — and leave its merchandising, content personalization, segmentation and testing capabilities untouched. They are paying for a sophisticated personalization platform and using it as a recommendations plugin, leaving most of its conversion and AOV impact unrealised.
SCALE D2C implements Nosto to its full depth. We build the personalized recommendations across the journey, the merchandising that orders category and search results for conversion, the content personalization that adapts the experience, and the segmentation and testing that optimise it — turning Nosto from a recommendations widget into a genuine driver of conversion and average order value.
Our Nosto Services
Our Nosto Process
1. Account & Opportunity Audit
We audit your Nosto setup to find unused capability and the highest-impact personalization and merchandising opportunities.
2. Build Recommendations
We implement personalized recommendations across the journey, surfacing the right products at every high-intent moment.
3. Personalise Merchandising
We set up category and search merchandising — personalized and rules-based — to order results for conversion.
4. Personalise Content & Segment
We add content personalization and behavioural segmentation that adapt the experience to each visitor and audience.
5. Test & Optimise
We A/B test and optimise personalization and merchandising continuously, compounding conversion and AOV gains over time.
From Recommendations to Full Personalization
The gap between basic and full Nosto use is large, and it is where the revenue is. Basic product recommendations are valuable, but they are one of many ways Nosto can lift performance. Personalized merchandising that orders category and search results for each shopper, content that adapts to segments, and experiences tailored by behaviour all drive conversion and average order value — and brands running only recommendations leave that impact on the table.
Realising the full impact requires using personalization across the whole journey, not just one widget. A shopper's experience can be personalized from the homepage through category browsing, search, product pages and cart — each moment an opportunity to surface relevance that lifts conversion and basket size. Nosto is built to personalize all of these, and using it across the journey is what turns it into a genuine performance driver rather than a single feature.
Optimisation is the multiplier. Personalization is not set-and-forget — the highest-performing setups continuously test and refine what is surfaced, to whom, and where, using evidence to improve results over time. We build personalization and merchandising as an optimised, evolving system rather than a one-time install, so Nosto's contribution to conversion and AOV compounds rather than plateauing.
Personalization Within Conversion Strategy
Nosto personalization is most powerful as part of a broader conversion strategy rather than an isolated tool. We implement it within the wider context of how the store converts — coordinating personalization and merchandising with your CRO, content and overall experience — so personalization reinforces the conversion strategy rather than operating in a silo. The whole store experience works together to convert.
Because we run conversion optimisation and growth, we implement Nosto knowing how it fits the broader picture — what to personalize, where the conversion and AOV opportunities are, and how to test it within an overall optimisation programme. Personalization implemented in isolation captures far less than personalization implemented as part of a coherent conversion strategy.
If you are paying for Nosto but using a fraction of it, or want personalization and merchandising implemented to genuinely lift conversion and average order value, we can build the full-depth Nosto programme that turns the platform into a real performance driver.
Frequently Asked Questions
A Nosto agency implements and optimises the Nosto commerce personalization platform to its full depth — personalized product recommendations, category and search merchandising, content personalization, segmentation and testing. The aim is to use Nosto across the whole shopping journey to lift conversion and average order value, rather than running it as a basic recommendations widget.
Nosto is a commerce experience platform that personalises the shopping experience using behavioural data — personalized product recommendations, category and search merchandising, personalized content, and segmentation. It surfaces the right products and experiences to each shopper at the right moments, making the store feel tailored, which lifts conversion, average order value and engagement.
Because Nosto is far more capable than basic recommendations, but most brands install it and run only a 'you may also like' widget, leaving its merchandising, content personalization, segmentation and testing untouched. They pay for a sophisticated personalization platform and use it as a recommendations plugin, leaving most of its conversion and AOV impact unrealised.
Through personalized recommendations and merchandising across the journey. Surfacing relevant complementary and higher-value products at the right moments — on product pages, in cart, in search and category results — increases basket size, while merchandising orders results to promote conversion and value. Used across the whole journey rather than one widget, Nosto drives meaningful AOV gains.
Yes — that is where most of its value lies. Beyond recommendations, Nosto personalizes category and search merchandising, on-site content and experiences, all driven by behavioural segmentation. Using these capabilities across the journey, rather than only recommendations, is what turns Nosto from a single feature into a genuine driver of conversion and average order value.
Personalization is most powerful as part of a broader conversion strategy. We implement Nosto within the wider context of how the store converts, coordinating personalization and merchandising with CRO, content and overall experience, and testing it within an optimisation programme. Personalization implemented in isolation captures far less than personalization implemented as part of a coherent conversion strategy.
Ready to Get Started with Nosto Agency?
150+ D2C brands scaled. $500 Mn+ in tracked revenue. Since 2004.