Vungle (Liftoff) Agency
Vungle, now part of Liftoff, built its reputation on in-app video and playable ad creative — the formats that drive app installs inside other apps. Managed well, that creative-led approach turns in-app advertising into real app growth.
In-app video and playable creative
Vungle, now part of Liftoff, is a mobile advertising platform best known for in-app video and playable ad creative — the high-performing ad formats that run inside other apps to drive installs and engagement. Where some platforms emphasize reach or targeting, Vungle built its reputation on the creative side: in-app video ads and playable ads (interactive ad units that let users try an app before installing) that perform well at driving app installs. Being a Vungle agency means managing that channel for a D2C brand to run in-app video and playable advertising, using its creative-led approach to drive app growth, managed toward real outcomes.
The reason the creative focus matters is that in mobile app advertising, the ad creative is often the biggest lever on performance, and in-app video and playables are among the formats that perform best. Inside other apps, where a brand is competing for attention and trying to drive an install, the creative — what the ad actually shows and lets the user do — largely determines whether it works. In-app video is engaging and immersive; playable ads go further, letting users interact with a preview of the app before installing, which tends to drive higher-intent installs because users have effectively tried the experience. Vungle's emphasis on these high-performing creative formats reflects a real truth about app advertising: the creative is where much of the performance comes from, so a platform strong on creative formats is strong where it matters.
We manage Vungle for D2C brands to run in-app video and playable advertising that drives real app growth. The aim is to use Vungle's creative-led, high-performing formats to drive installs and engagement inside other apps, managed toward genuine outcomes rather than just installs. Because in app advertising the creative is often the biggest lever and in-app video and playables are among the strongest formats, and Vungle's creative-led approach, managed with discipline toward outcomes, is a route to in-app advertising that actually drives app growth rather than just generating installs that don't last.
What Vungle brings
How we manage Vungle for you
Lead with creative
We lead with Vungle's high-performing creative formats, since in app advertising the creative is often the biggest lever on performance.
Use video and playables
We use in-app video and playable ads, the engaging, interactive formats that drive installs inside other apps.
Drive higher-intent installs
We use playables to drive higher-intent installs, since users who try the app before installing tend to be more engaged.
Run inside the apps
We run the advertising inside other apps where the formats perform, reaching users in the in-app environment.
Manage to outcomes
We manage toward real results, so the creative-led in-app advertising drives genuine app growth, not just installs.
In app advertising, creative is the lever
In mobile app advertising, there's a consistent truth that shapes what makes a platform valuable: the ad creative is often the single biggest lever on performance. As the platforms automate more of the targeting and bidding, what increasingly determines whether an app ad works is the creative itself — what it shows, how engaging it is, and what it lets the user do. A brand trying to drive app installs inside other apps is competing for attention and intent, and the creative is what wins or loses that competition. This is why a platform's strength in creative formats matters so much: in a domain where creative is the lever, being strong on high-performing creative is being strong where performance actually comes from.
This is exactly the area Vungle built its reputation on, with in-app video and playable ads — two of the formats that perform best for driving app installs. In-app video is engaging and immersive, capturing attention inside other apps in a way that drives installs. Playable ads go further: they're interactive units that let a user actually try a preview of the app before installing, which is powerful because it drives higher-intent installs. A user who has effectively tried the app experience and then installs is a more engaged, higher-quality install than one who installed from a static ad without knowing what they were getting. These creative-led formats reflect the reality that in app advertising, letting the creative do the work — engaging users, letting them experience the app — is what drives genuine performance.
For a D2C brand with an app, this creative-led approach is valuable because it targets the lever that actually moves app-advertising performance, but it still has to be managed toward real outcomes rather than just installs. High-performing creative formats drive installs, but the goal is app growth — installs that become engaged, valuable users — which requires managing toward genuine outcomes, not just install volume. We manage Vungle for D2C brands to do both: using its in-app video and playable creative to drive installs through the formats that perform, and managing toward real app growth. Because in app advertising the creative is the biggest lever and in-app video and playables are among the strongest formats, and Vungle's creative-led approach, managed with discipline, is a route to in-app advertising that drives genuine app growth rather than just installs that don't stick.
Let the creative drive real growth
We manage Vungle to lead with creative, because in app advertising the creative is often the biggest lever on performance and Vungle's strength is high-performing creative formats. We use its in-app video and playable ads — the engaging, interactive formats that drive installs inside other apps — since that's where app-advertising performance actually comes from. The point of Vungle's creative-led approach is that it targets the lever that moves results, so we manage it to use those strong creative formats to drive the brand's app installs effectively.
We use playables to drive higher-intent installs, because letting users try the app before installing produces more engaged, higher-quality installs. A user who has interacted with a preview of the app and then installs knows what they're getting and tends to be more engaged than one who installed from a static ad. We use Vungle's playable formats to drive these higher-intent installs, since the quality of the install matters as much as the quantity, and playables are a strong way to drive installs from users who've effectively already tried the experience.
And we manage the creative-led advertising toward real app growth, because the goal is engaged, valuable users, not just installs. High-performing creative drives installs, but installs only matter if they become genuine app growth, so we manage toward outcomes rather than install volume alone. The result is a Vungle program that uses its creative-led in-app video and playable formats to drive installs through the lever that performs, managed toward real app growth — using strong creative to drive genuine outcomes rather than just generating installs that don't last.
Frequently Asked Questions
Vungle, now part of Liftoff, is a mobile advertising platform best known for in-app video and playable ad creative — the high-performing ad formats that run inside other apps to drive installs and engagement. Where some platforms emphasize reach or targeting, Vungle built its reputation on the creative side: in-app video ads and playable ads that perform well at driving app installs. As a Vungle agency, we manage that channel for D2C brands to run in-app video and playable advertising, using its creative-led approach to drive app growth, managed toward real outcomes.
Playable ads are interactive ad units that let users try a preview of an app before installing it — effectively a mini, playable version of the app experience within the ad. They're powerful because they drive higher-intent installs: a user who has interacted with a preview and then installs knows what they're getting and tends to be more engaged than one who installed from a static ad. Playables are one of the high-performing creative formats Vungle is known for, and they reflect the value of letting users experience an app before they install it.
Because the ad creative is often the single biggest lever on performance. As platforms automate more of the targeting and bidding, what increasingly determines whether an app ad works is the creative itself — what it shows, how engaging it is, and what it lets the user do. A brand driving installs inside other apps is competing for attention and intent, and the creative wins or loses that competition. So a platform strong on high-performing creative formats, like Vungle's in-app video and playables, is strong where app-advertising performance actually comes from.
In-app video advertising is video ads that run inside other mobile apps — engaging, immersive video that captures attention within the app environment to drive installs and engagement. It's one of the formats Vungle is known for, performing well because video is engaging and the in-app environment is where mobile attention is. Running video inside other apps reaches users where they're already engaged on mobile and drives them to install or engage with the advertised app. We use Vungle's in-app video as one of the high-performing creative formats for driving a brand's app growth.
Yes — Vungle became part of Liftoff, bringing its in-app video and playable creative formats into Liftoff's broader app-growth platform. Vungle's reputation for high-performing creative formats carried into that. We manage in-app video and playable advertising through the platform, using the creative-led approach Vungle is known for within the broader Liftoff context, focused on driving real app growth for a brand rather than just installs. The creative formats and creative-led strength remain the distinguishing emphasis.
By leading with its high-performing creative formats and managing toward real outcomes. We use Vungle's in-app video and playable ads to drive installs through the formats that perform, use playables to drive higher-intent installs from users who've tried the app, and manage toward genuine app growth — installs that become engaged, valuable users — rather than just install volume. The creative-led approach targets the biggest lever on app-advertising performance; managing toward outcomes ensures it drives real growth, not just installs that don't last.
It can be a strong fit for D2C brands with apps that want creative-led app advertising through high-performing formats like in-app video and playables. Since creative is often the biggest lever in app advertising, Vungle's strength in these formats targets where performance comes from, and playables in particular drive higher-intent installs. The value depends on using the creative formats well and managing toward real app growth, which is what we do — using Vungle's creative-led in-app advertising to drive genuine outcomes for D2C brands' apps rather than just installs.
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150+ D2C brands scaled. $500 Mn+ in tracked revenue. Since 2004.