Teads Agency
Teads pioneered outstream video — video ads that play within editorial content, not before a video. That means a brand can run video advertising across premium publisher content without being limited to scarce, expensive pre-roll video inventory.
Video within editorial content
Teads is a video advertising platform best known for pioneering outstream video — video ads that play within editorial content, such as in the middle of an article, rather than before or during a video the way traditional pre-roll does. This is a meaningful distinction: instead of being confined to video content inventory (the slots before YouTube videos and the like), outstream video places video ads within the text content of premium publishers, where the audience is reading. Being a Teads agency means managing that channel for a D2C brand to run video advertising through Teads' outstream format across premium editorial content.
The reason outstream video matters is that it solves a real constraint in video advertising: the scarcity and cost of video content inventory. Traditional video advertising, like pre-roll, requires video content to attach to — your ad runs before or during someone else's video — and that inventory is limited and expensive, because there's only so much premium video content and everyone wants to advertise around it. Outstream video breaks that constraint by placing video ads within editorial text content instead, which is vastly more plentiful. This means a brand can run video advertising across premium publisher content at scale, reaching readers with video where they're consuming articles, without being limited to the scarce, expensive pre-roll inventory that traditional video advertising depends on. It's a way to do video advertising in a much larger, premium environment.
We manage Teads for D2C brands to run outstream video across premium editorial content and turn it into outcomes. The aim is to use Teads' outstream format to get the brand's video advertising into premium publisher content beyond the constraints of video-content inventory, reaching readers with video where they are, and managing that reach toward real results. Because outstream video opens up video advertising beyond scarce pre-roll inventory into the much larger premium editorial environment, and Teads, managed well, is a route to video advertising at that scale and quality, held accountable to outcomes.
What Teads offers
How we manage Teads for you
Use the outstream format
We use Teads' outstream video to run video advertising within editorial content, beyond the limits of video-content inventory.
Reach premium editorial
We reach audiences in premium publisher content, getting the brand's video into a large, quality editorial environment.
Build video that fits
We build video creative that works in the in-content outstream context, where it appears within reading rather than before a video.
Prioritize viewability
We manage for genuine viewability, since outstream video has to actually be seen within the content to deliver.
Manage to results
We manage toward outcomes, so the outstream reach produces results rather than just video impressions in editorial content.
Video beyond the pre-roll bottleneck
Video is one of the most powerful advertising formats, but traditional video advertising has a built-in bottleneck: it needs video content to attach to. Pre-roll and similar formats run your ad before or during someone else's video, which means video advertising is confined to video-content inventory — the slots around premium video. That inventory is fundamentally scarce and expensive, because premium video content is limited and demand to advertise around it is intense. This creates a real constraint: a brand that wants to do video advertising at scale runs into the limited supply and high cost of the video inventory that traditional formats depend on. The bottleneck isn't the desire to run video; it's the availability of video content to run it against.
Outstream video, which Teads pioneered, breaks this bottleneck by changing where the video runs. Instead of requiring video content, outstream places video ads within editorial text content — in the middle of an article, where someone is reading. This is a genuinely different proposition, because editorial content is vastly more plentiful than premium video content. The bottleneck of scarce video inventory disappears, replaced by the enormous supply of premium editorial content across publishers. So a brand can run video advertising at scale, in premium environments, reaching readers with video where they're consuming articles — without being limited to the scarce, expensive pre-roll inventory that constrains traditional video advertising. It opens video up to a much larger premium environment.
For a D2C brand, this matters because it makes premium video advertising accessible beyond the constraints that usually limit it — more reach, in premium content, without the pre-roll bottleneck. But like any video advertising, it has to be managed to outcomes and built for its format to deliver: outstream video has to actually be viewable within the content and reach the right audiences to be worth running. We manage Teads for D2C brands to capture both — using its outstream format to run video advertising across premium editorial content at scale, and managing that reach toward real results. Because outstream video opens video advertising beyond the scarce inventory that bottlenecks it, and Teads, managed well, is how a brand gets premium video reach at scale, held accountable to the outcomes that justify the spend.
Premium video reach, managed to perform
We manage Teads to use its outstream format, because that's what gets a brand video advertising beyond the scarce, expensive pre-roll inventory that bottlenecks traditional video. We run video within premium editorial content, reaching readers with video where they're consuming articles, rather than being confined to the limited supply of video-content inventory. The point of Teads is that outstream opens video up to the much larger premium editorial environment, so we manage it to capture exactly that — premium video reach at a scale that pre-roll's inventory constraints don't allow.
We build video creative for the outstream context and prioritize viewability, because the format only works when the video genuinely fits and is actually seen. Outstream video appears within content, in the flow of reading, so we build creative that works in that context rather than creative designed for pre-roll, and we manage for genuine viewability, since outstream video that isn't actually seen within the content delivers nothing. Using the format well means respecting how it appears and ensuring it's genuinely viewed, which is part of making the premium reach actually count.
And we manage the reach toward outcomes, because video advertising, however premium its environment, still has to perform. We hold the outstream spend accountable to real results, optimizing toward what works rather than spending on video impressions for their own sake. The result is a Teads program that turns outstream video's premium, scaled reach into actual outcomes — getting a brand's video advertising into premium editorial content beyond the pre-roll bottleneck, built for the format and managed with the discipline to deliver results rather than just video reach.
Frequently Asked Questions
Teads is a video advertising platform best known for pioneering outstream video — video ads that play within editorial content, such as in the middle of an article, rather than before or during a video the way traditional pre-roll does. Instead of being confined to video content inventory, outstream places video ads within the text content of premium publishers, where the audience is reading. As a Teads agency, we manage that channel for D2C brands to run video advertising through Teads' outstream format across premium editorial content.
Outstream video is video advertising that plays within editorial content — for example, appearing as you scroll through an article — rather than before or during another video the way pre-roll does. The key difference is that it doesn't require video content to attach to; it runs within text content instead. This means video advertising isn't limited to scarce video-content inventory but can run across the vastly more plentiful supply of premium editorial content. Teads pioneered this format, opening video advertising up to a much larger premium environment beyond pre-roll.
Because it breaks the bottleneck of scarce video inventory. Traditional video advertising like pre-roll needs video content to run against, and that inventory is limited and expensive since premium video content is scarce and demand is intense. Outstream video runs within editorial text content instead, which is vastly more plentiful, so a brand can run video advertising at scale in premium environments without being limited to expensive pre-roll. It makes premium video advertising accessible beyond the constraints that usually limit it — more reach, in premium content, without the video-inventory bottleneck.
Pre-roll runs your video ad before or during someone else's video, which confines it to video-content inventory — scarce and expensive. Outstream runs your video ad within editorial text content, like in an article, which doesn't require video content and so taps the much larger supply of premium editorial. The difference is what the video attaches to: pre-roll needs video content, outstream needs only editorial content. This lets outstream offer video advertising at greater scale in premium environments, beyond the pre-roll inventory bottleneck, which is the core of what Teads provides.
Yes — Teads' outstream video runs within premium publisher editorial content, reaching audiences where they're reading quality articles. The premium editorial environment is part of the value: the brand's video appears in quality content contexts, not just wherever video happens to exist. This combines the impact of video with reach across premium editorial at scale. We manage Teads to get the brand's video into that premium environment and reach the right audiences, while ensuring the video is genuinely viewable within the content, since reaching premium contexts only matters if the video is actually seen.
Because outstream video appears within content as people read and scroll, so it has to actually be seen within that flow to deliver — video that technically ran but wasn't genuinely viewable delivers nothing. Viewability is especially relevant for outstream since the video is in-content rather than a mandatory pre-roll, so managing for genuine views is important. We manage Teads for real viewability, ensuring the outstream video is actually seen within the editorial content, since that's what makes the premium reach count rather than producing video impressions that weren't genuinely viewed.
It can be a strong fit for D2C brands wanting premium video advertising at scale without being limited to scarce, expensive pre-roll inventory. Its outstream format opens video up to the large premium editorial environment, letting a brand reach readers with video across quality publisher content. The value depends on building creative for the outstream context, ensuring viewability, and managing toward outcomes, which is what we do — using Teads' outstream video to get a brand premium video reach beyond the pre-roll bottleneck, held accountable to real results.
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150+ D2C brands scaled. $500 Mn+ in tracked revenue. Since 2004.