AppNexus (Xandr) Run for Programmatic Performance.
AppNexus — now part of Xandr, Microsoft's ad-tech — is a powerful programmatic platform for buying advertising across the open web. We run AppNexus/Xandr to performance, structuring and optimizing its programmatic to drive results rather than just access to its platform and inventory.
What AppNexus (Xandr) Offers
AppNexus — now part of Xandr, Microsoft's advertising and ad-tech business — is a powerful programmatic platform for buying advertising across the open web, with deep ad-tech capabilities and significant scale. For brands running programmatic, AppNexus/Xandr provides the platform and inventory access to buy programmatically at scale, backed by Microsoft's ad-tech infrastructure and data.
As with any powerful programmatic platform, its capabilities require expertise to run well. Access to the platform and its inventory means little if the campaigns aren't structured, targeted and optimized to drive results — programmatic run without expertise spends inefficiently regardless of how capable the platform is. AppNexus/Xandr offers strong capability; realizing performance from it takes the expertise to run programmatic well on it.
We run AppNexus/Xandr to performance. We manage its programmatic buying — structured, targeted and optimized to drive results across the open web — rather than just accessing the platform and its inventory. The point is AppNexus/Xandr run to performance, where its programmatic capability and Microsoft-backed scale translate into results through expert management, which is exactly what we provide.
What We Run on AppNexus/Xandr
Our AppNexus (Xandr) Process
1. Set Performance Goals
We set the goals AppNexus/Xandr programmatic should drive, so its capability is aimed at results.
2. Structure the Campaigns
We structure the programmatic on the platform to use its capabilities efficiently.
3. Target the Audiences
We target through the platform to reach the right audiences across the open web efficiently.
4. Optimize to Results
We optimize toward performance, so the spend drives results rather than just impressions.
5. Scale What Performs
We scale what performs across the open web, growing results at a return that works.
A Powerful Platform Still Needs Expert Hands
AppNexus/Xandr's value is a powerful programmatic platform with Microsoft-backed scale — but a powerful platform is only an advantage in expert hands. Access to capable programmatic infrastructure and inventory means little if the campaigns aren't run well; the platform's capability is wasted on poorly-structured, poorly-optimized spend. The platform gives you the tools; realizing performance takes the expertise to use them.
This is true of any sophisticated programmatic platform, AppNexus/Xandr included. The gap between running it well and poorly is large, because the platform's capability raises both the ceiling and the cost of getting it wrong — well-run programmatic on it drives strong results, while poorly-run programmatic spends on its inventory without realizing them. The platform doesn't run itself to performance; the expertise does.
We bring that expertise, so AppNexus/Xandr's capability drives results. By structuring, targeting and optimizing programmatic on the platform, we run AppNexus/Xandr to the performance its capability and scale enable — rather than accessing a powerful platform without realizing its results. Platform capability plus expert management is what turns programmatic into performance, and exactly what we provide on AppNexus/Xandr.
Run AppNexus/Xandr to Performance
For a brand running programmatic on AppNexus/Xandr, the platform's capability and scale are powerful — but only when run by experts who turn them into performance. Managing the platform to real results, wielding its capability efficiently, is what makes it pay, and it's exactly what we provide.
We run AppNexus/Xandr to perform. By structuring, targeting and optimizing programmatic on the platform, we turn its capability and Microsoft-backed scale into results rather than just access.
If you run programmatic on AppNexus/Xandr and need it managed to performance, running its capability with expertise is what we do. We run AppNexus/Xandr's programmatic to results across the open web, so its platform and scale drive performance rather than just access.
Frequently Asked Questions
AppNexus is a programmatic advertising platform, now part of Xandr — Microsoft's advertising and ad-tech business. It's used for buying advertising across the open web at scale, with deep ad-tech capabilities backed by Microsoft's infrastructure and data. It's a powerful programmatic platform requiring expertise to run well, which is what we provide.
We run AppNexus/Xandr to performance — managing its programmatic buying, structured, targeted and optimized to drive results across the open web rather than just accessing the platform. The platform's capability needs expertise to realize, which is what we provide for brands running programmatic on AppNexus/Xandr.
AppNexus became part of Xandr, Microsoft's ad-tech business — so the AppNexus platform is now within Xandr. The programmatic capabilities continue under the Xandr umbrella, backed by Microsoft. We run programmatic on the AppNexus/Xandr platform to performance, whatever the branding, applying expertise to its capabilities and scale.
Because a powerful programmatic platform is only an advantage in expert hands. Access to capable infrastructure and inventory means little if campaigns aren't structured, targeted and optimized well — the platform's capability is wasted on poorly-run spend. The gap between running it well and poorly is large, so realizing performance takes the expertise to wield the platform.
Programmatic advertising across the open web — display and other formats — using the platform's capabilities and Microsoft-backed scale. We structure, target and optimize the programmatic to drive results, running it to performance rather than just accessing the platform's inventory. The specific tactics depend on your goals, run to the performance the platform's capability enables.
It's one of several powerful programmatic platforms, with the distinction of Microsoft backing through Xandr. Compared to DV360 (Google) or MediaMath (independent), it differs in inventory, data and specifics. The right platform depends on your needs, and we run across them, managing each to performance. We can advise which fits your programmatic goals.
AppNexus/Xandr is a programmatic platform for open-web buying, complementing search, social and other channels with programmatic reach at scale. We run it for its programmatic strength while coordinating with your wider channel mix, so it adds performing programmatic to the mix rather than being run in isolation from your other channels.
Ready to Get Started with AppNexus (Xandr)?
150+ D2C brands scaled. $500 Mn+ in tracked revenue. Since 2004.