MediaMath Run for Omnichannel Performance.
MediaMath is an omnichannel demand-side platform — programmatic buying across display, video, native and more from one place. We run MediaMath to performance, structuring and optimizing its omnichannel programmatic to drive results rather than just access to inventory across channels.
What MediaMath Offers Across Channels
MediaMath is an omnichannel demand-side platform — it buys programmatic advertising across display, video, native and other channels from a single platform, giving advertisers cross-channel programmatic reach and the ability to coordinate across formats. For brands running programmatic across multiple channels, MediaMath's omnichannel capability is its appeal: one platform to buy and coordinate across the formats programmatic spans.
But omnichannel reach is only valuable if it's run to performance across those channels. MediaMath's capability to buy across display, video and native means little if the campaigns aren't structured, targeted and optimized to drive results — omnichannel access without performance management is just spending across more channels inefficiently. The platform's cross-channel reach is a starting point; realizing performance from it takes the expertise to run programmatic well across the formats it spans.
We run MediaMath to omnichannel performance. We manage its programmatic across display, video, native and more — structured and optimized to drive results across channels rather than just accessing inventory across them. The point is MediaMath run for cross-channel performance, where its omnichannel reach translates into results through expert management, which is exactly what we provide.
What We Run on MediaMath
Our MediaMath Process
1. Set Performance Goals
We set the performance goals MediaMath should drive, so its omnichannel reach is aimed at results.
2. Structure Across Channels
We structure MediaMath's campaigns across display, video and native to use its omnichannel capability well.
3. Target and Optimize
We target and optimize across channels, so the spend drives results rather than just cross-channel reach.
4. Coordinate the Channels
We coordinate across the channels MediaMath spans, so programmatic works as one coherent effort.
5. Scale What Performs
We scale the channels and tactics that perform, growing omnichannel results at a return that works.
Omnichannel Reach Needs Omnichannel Management
MediaMath's value is omnichannel reach — buying across display, video, native and more from one platform — but reach across channels is only an advantage when it's run well across them. Spending across more channels without the management to drive performance in each is just inefficiency at greater breadth. The omnichannel capability gives you the reach; turning it into results takes management across the channels it spans.
This cross-channel management is where running MediaMath well matters. Each channel — display, video, native — has its own dynamics, and running them to performance means structuring, targeting and optimizing each appropriately while coordinating across them so they work together. MediaMath's platform enables this coordination; realizing it takes the expertise to run omnichannel programmatic as a coherent, performing whole rather than scattered spend across channels.
We run MediaMath with that omnichannel management, so its cross-channel reach drives performance. By structuring and optimizing across display, video and native, and coordinating the channels, we turn MediaMath's omnichannel capability into results across the formats programmatic spans — rather than spend scattered across channels without performance. Omnichannel reach plus omnichannel management is what makes MediaMath perform, and exactly what we provide.
Make Omnichannel Programmatic Perform
For a brand running programmatic across channels, MediaMath's omnichannel reach is valuable — but only when run to performance across the channels it spans. Managing it for cross-channel results, coordinating across formats, is what makes omnichannel programmatic pay, and it's exactly what we provide.
We run MediaMath to perform. By structuring, optimizing and coordinating across display, video and native, we turn its omnichannel reach into cross-channel results rather than scattered spend.
If you run programmatic on MediaMath and need its omnichannel capability run to performance, managing it across channels is what we do. We run MediaMath's omnichannel programmatic to results across display, video and native, so its cross-channel reach drives performance rather than just inventory access.
Frequently Asked Questions
MediaMath is an omnichannel demand-side platform (DSP) — it buys programmatic advertising across display, video, native and other channels from one platform, giving cross-channel programmatic reach and coordination. It's used by brands running programmatic across multiple channels who want one platform to buy and coordinate across the formats programmatic spans.
We run MediaMath to omnichannel performance — managing its programmatic across display, video and native, structured and optimized to drive results across channels rather than just accessing inventory. MediaMath's omnichannel reach needs cross-channel management to perform, which is what we provide for brands running programmatic across formats.
An omnichannel demand-side platform like MediaMath buys programmatic advertising across multiple channels — display, video, native and more — from one platform, rather than separate tools per channel. The advantage is cross-channel reach and coordination, buying and coordinating across the formats programmatic spans, when run to performance across those channels.
Because omnichannel reach is only valuable run well across channels. Each channel has its own dynamics, and spending across more channels without performance management is just inefficiency at greater breadth. Realizing results from MediaMath's omnichannel capability takes structuring, targeting and optimizing each channel while coordinating across them — the management that turns reach into performance.
Yes — coordinating across the channels it spans is the point of an omnichannel DSP. We use MediaMath's platform to run display, video and native as a coordinated whole rather than siloed channels, so programmatic works together across formats. That cross-channel coordination is part of turning omnichannel reach into coherent performance.
Both are programmatic DSPs with omnichannel reach. DV360 is Google's enterprise platform with access to Google's data and premium inventory; MediaMath is an independent omnichannel DSP. They differ in inventory access, data and specifics, and the right one depends on your needs. We run both, managing each to performance across the channels it spans.
MediaMath is an omnichannel programmatic platform, complementing search, social and other channels with cross-channel programmatic reach. We run MediaMath for its omnichannel programmatic strength while coordinating with your wider channel mix, so it adds coordinated, performing programmatic to the mix rather than scattered spend run in isolation.
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150+ D2C brands scaled. $500 Mn+ in tracked revenue. Since 2004.