LTV Strategy

Customer Lifetime Value Optimisation for D2C Brands

CAC is what you pay to acquire a customer. LTV is what you earn back. We engineer every post-purchase touchpoint — email, SMS, loyalty, subscriptions and personalisation — to maximise the lifetime value of every customer you win.

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LTV ModellingRepeat Purchase RateAOV OptimisationSubscription RevenueCohort AnalysisLoyalty ProgrammesUpsell StrategyChurn ReductionLTV ModellingRepeat Purchase RateAOV OptimisationSubscription RevenueCohort AnalysisLoyalty ProgrammesUpsell StrategyChurn Reduction
LTV OPTIMISATION

The Brands With the Highest LTV Always Win on CAC

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LTV Modelling & Benchmarking
We model your current LTV by cohort, product and acquisition channel — and benchmark against D2C industry standards to identify your biggest gaps.
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Repeat Purchase Architecture
Strategic replenishment triggers, product bundles and cross-sell sequences engineered to shorten repurchase cycles and increase order frequency.
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AOV Optimisation
Upsell, cross-sell and bundle strategies across checkout, post-purchase and email that increase average order value without hurting conversion rate.
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Subscription & Retention Strategy
We design or optimise subscription programmes that convert one-time buyers to recurring revenue with the right incentives and skip/cancel friction reduction.
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Loyalty Programme Design
Points programmes, VIP tiers and referral mechanics that reward repeat buyers, increase emotional loyalty and raise switching costs.
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LTV Cohort Reporting
Regular LTV cohort analysis showing the compounding impact of your retention investments across acquisition channels and product lines.
Related Services
Retention Marketing D2C Post-Purchase Marketing Lifecycle Marketing D2C Subscription Marketing Loyalty Rewards Platform Klaviyo Advanced Flows

Frequently Asked Questions

LTV is the total net revenue a customer generates over their entire relationship with your brand. It is the most important metric for D2C profitability because it determines the maximum viable CAC.

A healthy D2C business typically targets an LTV:CAC ratio of 3:1 or higher. Subscription-first brands often achieve 4:1 to 6:1 with strong retention systems.

Quick wins like optimising post-purchase flows and upsell sequences can improve 90-day LTV within weeks. Deeper structural improvements to repeat purchase rate typically show clear results within 3–6 months.

Email and SMS retention flows, loyalty programmes and subscription conversion have the highest per-pound impact on LTV. Combined, they can double LTV for many D2C brands within 12 months.

Yes — we work with Klaviyo, Attentive, Postscript, LoyaltyLion, Smile.io, Yotpo and Recharge, among others.

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Book a free LTV audit and discover the exact levers that will maximise customer lifetime value for your brand.

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