Paid Search

Paid Search Agency for D2C Brands That Want Profitable Google Ads

Google Ads is the highest-intent acquisition channel for D2C brands. We manage search, shopping, Performance Max and YouTube campaigns with a relentless focus on new customer acquisition, ROAS and profitability — not vanity metrics.

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Google ShoppingPerformance MaxSearch CampaignsYouTube AdsROAS OptimisationFeed OptimisationSmart BiddingNew Customer AcquisitionGoogle ShoppingPerformance MaxSearch CampaignsYouTube AdsROAS OptimisationFeed OptimisationSmart BiddingNew Customer Acquisition

PAID SEARCH

Intent-First Acquisition — Capture Customers the Moment They Are Ready to Buy

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Google Shopping Management

Comprehensive Shopping campaign management — feed optimisation, bid strategy, product segmentation and negative keyword management — for maximum ROAS.

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Performance Max Campaigns

Expert PMax strategy and management — audience signals, asset groups, budget allocation and exclusion lists — that drive incremental revenue beyond Shopping.

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Google Search Campaigns

Targeted search campaigns for your high-intent category, brand defence and competitor terms — capturing demand at the highest point in purchase intent.

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YouTube Ads for D2C

YouTube awareness and retargeting campaigns that build brand demand and capture higher-funnel prospects for lower-cost acquisition.

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Product Feed Optimisation

Detailed Google Merchant Centre feed audits and optimisation — titles, descriptions, GTIN, custom labels — that improve eligibility, quality score and CTR.

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Paid Search Analytics

ROAS, nCAC, blended MER and P&L-based reporting that connects ad spend to actual business profitability — not just platform metrics.

Frequently Asked Questions

The most effective combination for D2C is typically Shopping + Performance Max for bottom-funnel acquisition, Brand Search for brand defence and YouTube for upper-funnel demand generation.

Target ROAS depends entirely on your margins and LTV. We recommend setting target ROAS based on contribution margin, not revenue — and factoring in new customer LTV rather than first-order revenue.

Performance Max (PMax) is Google's AI-driven campaign type that runs across all Google properties. For most D2C brands, PMax is a valuable addition to Shopping campaigns but requires careful setup to avoid cannibalising existing campaigns.

We use GA4, Google Ads conversion tracking and third-party attribution tools (Northbeam, Triple Whale) to triangulate performance — accounting for cross-channel overlap and post-iOS attribution challenges.

Yes — feed management and Merchant Centre health are a core part of our paid search service.

SCALE

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Scale D2C Revenue Through Google Ads

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