Adobe Experience Platform

Adobe Experience Platform as Your D2C Data Foundation.

Adobe Experience Platform powers the entire Adobe Experience Cloud — unified profiles, real-time segmentation, and cross-channel activation. Our AEP practice implements and optimises the foundation that makes every other Adobe application smarter for your D2C brand.

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XDM Schema DesignData IngestionIdentity GraphProfile UnificationSegmentationActivationData GovernanceSandboxesQuery ServiceEdge NetworkXDM Schema DesignData IngestionIdentity GraphProfile UnificationSegmentationActivationData GovernanceSandboxesQuery ServiceEdge Network
Adobe Experience Platform

Build the Data Foundation Every Adobe Application Depends On

📐
XDM Schema Design
Experience Data Model schema for your D2C data — structuring customer profiles, events, and B2B data to Adobe standards for cross-application compatibility and governance.
📥
Data Ingestion
Batch and streaming ingestion from ecommerce, POS, loyalty, email, and mobile app — using AEP source connectors and custom pipelines.
🔗
Identity Graph
Identity resolution linking email, cookie, device, and CRM IDs into unified customer profiles persisting across sessions, devices, and channels.
👤
Real-Time Profile
Real-Time Customer Profile activation — live, unified views of each customer updating with every interaction for consistent personalisation.
🎯
Segmentation
AEP Segment Builder — batch and streaming audiences for activation in Adobe Target, Journey Optimizer, and third-party platforms via RTCDP.
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Data Governance
Data usage labels, marketing action restrictions, and consent policy enforcement — compliant activation across all channels.
360°
Unified customer view with AEP identity resolution
Real-time
Profile updates within milliseconds of interactions
100%
Cross-application data sharing across Experience Cloud
30+
Data sources connected per average D2C brand

Frequently Asked Questions

Scale D2C delivers end-to-end Adobe Experience Platform (AEP) services — strategy, implementation, configuration, custom development, third-party integrations, user training, and ongoing managed support. Our certified Adobe practitioners have completed Adobe Experience Platform (AEP) deployments across D2C, retail, and enterprise brands.

A standard Adobe Experience Platform (AEP) implementation takes 8–16 weeks depending on integration complexity, data migration scope, and customisation requirements. Scale D2C uses a phased delivery model — Discovery → Architecture → Build → QA → Go-Live — with stakeholder gates at each stage.

Yes. Scale D2C manages full Adobe Experience Platform (AEP) migrations including data mapping, historical data transfer, redirect management, UAT, and parallel-running validation to ensure complete continuity of reporting and operations during the transition.

Scale D2C is an Adobe Solution Partner with certified practitioners across Adobe Experience Cloud products. We maintain direct relationships with Adobe's technical and product teams, giving clients access to roadmap previews, beta features, and priority support escalation.

Total Adobe Experience Platform (AEP) cost comprises Adobe licensing, implementation fees, integration development, and ongoing support. Scale D2C provides a transparent, itemised cost model for your specific scope on our discovery call — covering all three components clearly, with no hidden fees.

AEP

Build Your D2C Data Foundation on Adobe Experience Platform

Every Adobe application performs better when AEP is correctly implemented. Start with the foundation.

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