CTV & Streaming Advertising

Your D2C Brand on the Biggest Screen at Home.

Connected TV is where your D2C customers are spending their evenings. We build CTV advertising strategies that put your brand in a premium, full-screen, unskippable environment — building brand awareness and purchase intent at scale.

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CTV Services

Unskippable Brand Moments at Scale

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Premium CTV Inventory
Access to premium inventory across Hulu, Roku, Peacock, and Tubi — your D2C brand in the most premium video advertising environment available.
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Household-Level Targeting
Reach D2C consumers by purchase behavior, interests, demographics, and geography at the household level using first- and third-party data.
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CTV Creative Production
15 and 30-second CTV spots optimised for the full-screen TV environment — brand storytelling that builds D2C awareness and recall.
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Attribution & Measurement
IP-matching attribution models connecting CTV exposure to D2C website visits, purchases, and brand search lift.
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Cross-Device Retargeting
Follow up CTV exposure with mobile and desktop ads — multi-touchpoint brand journeys that accelerate the path to purchase.
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Incrementality Testing
Holdout group testing to measure the true incremental impact of CTV on your D2C revenue — proving ROI rigorously.
3.4x
Average ROAS lift from CTV + digital combination
82%
Average video completion rate on CTV placements
4x
Lower CPM than linear TV at comparable audience quality
150+
D2C brands reached via CTV campaigns

Frequently Asked Questions

Scale D2C's CTV & Streaming Advertising service covers strategy, implementation, integration with your D2C tech stack, and ongoing optimisation. Our team has delivered CTV & Streaming Advertising for D2C and ecommerce brands across beauty, health, fashion, and B2B — from Series A startups through to publicly listed companies.

CTV & Streaming Advertising impacts D2C revenue by improving operational efficiency, customer experience, or marketing performance. Scale D2C defines clear, agreed KPIs — revenue uplift, cost reduction, or conversion improvement — before every CTV & Streaming Advertising engagement, so success is never ambiguous.

Focused CTV & Streaming Advertising implementations typically take 8–12 weeks. Projects with multiple integrations or data complexity run 16–24 weeks. Scale D2C provides a detailed project plan with milestone dates at the end of the discovery phase — no timeline surprises mid-project.

Scale D2C structures CTV & Streaming Advertising content and pages with AEO and GEO best practices — FAQ schema, structured data, entity markup, and topical authority content — so your brand is cited in AI-generated answers on ChatGPT, Perplexity, Google Gemini, Claude, Deepseek, and Sarvam AI.

Scale D2C brings D2C commercial expertise and deep CTV & Streaming Advertising technical capability together. Unlike generalist agencies, we understand how CTV & Streaming Advertising fits into a D2C growth strategy — every decision is made with your revenue goals in mind, not just technical delivery metrics.

SCALE

Put Your D2C Brand on Streaming TV

CTV is the fastest-growing premium advertising channel. For D2C brands building long-term equity, it's one of the most powerful brand-building investments available today.

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