Power BI is Microsoft's most powerful business intelligence tool — and when configured by Scale D2C for DTC ecommerce, it becomes the command centre that connects every data source your brand operates across. We build Power BI solutions that give your leadership team real-time visibility into every metric that drives growth.
Most Power BI projects deliver dashboards that look impressive in demos but collect dust in production. We build Power BI solutions around your actual DTC decision-making workflows — reports your team uses every single day.
Custom Power BI dashboards for every DTC function — CMO overview, media buyer ROAS, retention metrics, operations, and finance.
Power Query connections to Shopify, Meta Ads, Google Ads, Klaviyo, Triple Whale, Northbeam, and your ERP — one dashboard, every source.
DirectQuery and streaming datasets for live inventory, live order, and live campaign performance monitoring.
Department and role-based security ensuring each team member sees only the data relevant to their function.
Mobile-optimised Power BI reports your C-suite can review on their phone without losing fidelity.
Power BI AI features including natural language Q&A, key influencer visuals, and decomposition trees.
End-to-end Power BI services — from initial data architecture through dashboard development, governance, and ongoing support.
Data model design, schema architecture, and Power BI workspace governance for scalable, maintainable BI.
Power Query M development connecting all DTC data sources with automated refresh schedules.
Custom visuals, DAX measure development, and report design for DTC KPIs.
Power BI Premium capacity management and embedded analytics for customer-facing reporting portals.
Workspace governance, row-level security, and data certification policies for enterprise-scale BI.
Performance optimisation, DAX query tuning, and UX improvement for existing Power BI solutions.
Business requirements gathering, technology selection, and solution architecture design reviewed by your team.
Iterative development with weekly sprint demos, code review, and automated testing throughout.
End-to-end testing, UAT with your team, and full integration with existing Microsoft and DTC systems.
Production deployment, user training, documentation, and ongoing support and optimisation.
Power BI is Microsoft's business intelligence platform that connects to your data sources, transforms the data, and presents it as interactive dashboards. For DTC brands, the key value is bringing together Shopify, ad platform, email, and operational data in one place with real-time refresh — eliminating the hours spent compiling reports in spreadsheets.
Power BI is generally more cost-effective (included in Microsoft 365 E3/E5 licences), has excellent Excel integration, and is easier for business users to self-serve. Looker is preferred when you need a strong semantic layer and dbt integration. Tableau has historically had stronger visualisation flexibility. For DTC brands in the Microsoft ecosystem, Power BI typically offers the best ROI.
A standard DTC Power BI implementation with 5–7 core dashboards and 3–4 data sources takes 4–8 weeks. Complex implementations with many sources, calculated measures, and embedded analytics take 10–16 weeks.
Stop living in spreadsheets. Let Scale D2C build the Power BI dashboards that give your DTC leadership team real-time visibility into growth.