TikTok has become the most powerful DTC discovery channel for beauty, wellness, fashion, and food brands. We build TikTok ad strategies that work with the platform's entertainment-first algorithm — not against it.
TikTok Advertising is one of the highest-leverage paid acquisition channels for DTC brands at scale. Scale D2C manages TikTok Advertising campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.
ROAS benchmarks for TikTok Advertising vary by vertical, average order value, and funnel stage. Scale D2C DTC clients average 3.5–5× ROAS on TikTok Advertising after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.
Initial TikTok Advertising performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.
Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on TikTok Advertising.
Scale D2C connects TikTok Advertising with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for TikTok Advertising retargeting, suppression, and prospecting lookalikes simultaneously.
Managed TikTok advertising requires deep platform expertise, great creative, and rigorous optimization. Let us take it off your plate.