Push notifications are the most underutilized retention channel in DTC — reaching opted-in customers directly on their device with zero delivery cost. We build push notification programs that recover abandoned carts, announce launches, and re-engage lapsed visitors at exceptional ROI.
Scale D2C builds, manages, and optimises your full Push Notification Marketing programme — automated flows, campaign calendar, list segmentation, deliverability management, A/B testing framework, and monthly revenue reporting. We work inside your existing platform and own outcomes, not just the setup.
Top-performing DTC brands generate 30–45% of total revenue through email and SMS combined. If Push Notification Marketing is below 20% of your revenue, significant retention opportunity is being left on the table. Scale D2C audits your current programme and identifies the specific gaps within 5 business days.
Core automated flows — welcome series, abandoned cart, post-purchase, and win-back — can be live within 2–3 weeks. A full Push Notification Marketing programme with advanced segmentation, A/B testing, and a 12-month campaign calendar takes 6–8 weeks to build to production standard.
Scale D2C manages domain authentication (SPF, DKIM, DMARC), list hygiene, suppression management, sender reputation monitoring, and warm-up sequences for new senders. Deliverability issues cause invisible revenue loss — we track inbox placement proactively, not reactively.
Scale D2C integrates Push Notification Marketing with Shopify, BigCommerce, Gorgias, Yotpo, Rebuy, and your paid media platforms to create a unified customer view. Purchase data flows into segmentation, and Push Notification Marketing performance feeds back into paid media suppression and lookalike audiences.
Push notifications cost virtually nothing to send and can recover thousands in abandoned cart revenue. Let's build your push notification programme.