Most D2C brands at the $1M–$20M revenue stage need strategic marketing leadership but can't justify a full-time CMO. A Fractional CMO from Scale D2C gives you experienced, senior D2C marketing leadership — owning strategy, managing teams, and driving growth — at a fraction of the cost.
Scale D2C provides full-service Fractional CMO — strategy, production, channel execution, and performance measurement. We work with D2C brands at every growth stage, from pre-launch positioning through to scaling a proven multi-million revenue engine.
Scale D2C Fractional CMO clients average 3.2× ROAS on paid campaigns, 35% growth in email revenue attribution, and 180% organic traffic increase within 12 months. We share vertical-specific case studies on our discovery call — we'll find examples from your exact category.
Scale D2C structures Fractional CMO content to be discoverable in AI-generated answers on ChatGPT, Perplexity, Google Gemini, Claude, Deepseek, and Sarvam AI. This includes FAQ schema, structured entity-rich brand pages, topical authority content clusters, and AEO/GEO implementation — ensuring your D2C brand is cited when consumers ask AI assistants about your category.
Scale D2C onboards new Fractional CMO clients within 7 business days of signing. Week one is brand immersion, competitive research, and priority identification. Week two delivers the 90-day Fractional CMO roadmap with agreed KPIs and monthly deliverables clearly scoped.
Scale D2C Fractional CMO retainers are scoped to your specific needs and growth stage. A typical retainer covers monthly strategy sessions, content or creative production, campaign management, performance reporting, and quarterly roadmap reviews. Retainers start from $3,500/month with transparent, itemised pricing and no lock-in.
You need strategic marketing leadership today — not in six months when you can afford a full-time CMO. Let's talk about how a Fractional CMO engagement works.