Acquiring a new D2C customer costs 5–7x more than retaining an existing one. We build retention programs — loyalty mechanics, lifecycle automation, and reactivation strategies — that maximise the lifetime value of every customer you acquire.
Scale D2C builds, manages, and optimises your full Customer Retention programme — automated flows, campaign calendar, list segmentation, deliverability management, A/B testing framework, and monthly revenue reporting. We work inside your existing platform and own outcomes, not just the setup.
Top-performing D2C brands generate 30–45% of total revenue through email and SMS combined. If Customer Retention is below 20% of your revenue, significant retention opportunity is being left on the table. Scale D2C audits your current programme and identifies the specific gaps within 5 business days.
Core automated flows — welcome series, abandoned cart, post-purchase, and win-back — can be live within 2–3 weeks. A full Customer Retention programme with advanced segmentation, A/B testing, and a 12-month campaign calendar takes 6–8 weeks to build to production standard.
Scale D2C manages domain authentication (SPF, DKIM, DMARC), list hygiene, suppression management, sender reputation monitoring, and warm-up sequences for new senders. Deliverability issues cause invisible revenue loss — we track inbox placement proactively, not reactively.
Scale D2C integrates Customer Retention with Shopify, BigCommerce, Gorgias, Yotpo, Rebuy, and your paid media platforms to create a unified customer view. Purchase data flows into segmentation, and Customer Retention performance feeds back into paid media suppression and lookalike audiences.
A 5% improvement in customer retention can increase profits by 25–95%. Let's audit your current retention program and build one that works.