Retail media is the fastest-growing channel in digital advertising. Walmart Connect, Target Roundel, and Instacart Ads give DTC brands with retail presence access to high-intent shoppers at the exact moment of purchase consideration.
Retail Media is one of the highest-leverage paid acquisition channels for DTC brands at scale. Scale D2C manages Retail Media campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.
ROAS benchmarks for Retail Media vary by vertical, average order value, and funnel stage. Scale D2C DTC clients average 3.5–5× ROAS on Retail Media after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.
Initial Retail Media performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.
Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Retail Media.
Scale D2C connects Retail Media with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for Retail Media retargeting, suppression, and prospecting lookalikes simultaneously.
Retail media is table stakes for DTC brands with retail distribution. Let us build and manage your retail media presence across every relevant network.