Triple Whale Agency Partner

Data-Driven DTC Attribution With Triple Whale

We implement Triple Whale end-to-end — pixel, attribution models, creative reporting, cohort analysis, and Moby AI — so you have a single source of truth for every marketing dollar.

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Triple Whale PixelAttribution ModelsCreative AnalyticsCohort AnalysisMoby AIROAS ReportingTriple Whale PixelAttribution ModelsCreative AnalyticsCohort AnalysisMoby AIROAS Reporting
TRIPLE WHALE SERVICES

What We Set Up in Triple Whale

📡
Triple Whale Pixel Implementation
Server-side pixel deployment with Shopify integration — capturing 15–25% more conversions than browser-only tracking, with iOS 14.5+ compliance.
🎯
Attribution Model Configuration
First-click, last-click, linear, and Triple Whale's proprietary blended attribution — configured for your funnel and ad mix to show true channel ROAS.
🎨
Creative Analytics & Reporting
Ad creative performance tracked at the asset level — winning angles, hooks, and formats identified automatically so you scale what works.
📈
Cohort & LTV Analysis
New vs returning customer segmentation, cohort LTV tracking, and payback period modelling — essential for CAC-efficient DTC scaling.
🤖
Moby AI Configuration
Set up Triple Whale's Moby AI to answer natural-language questions about your performance data — no more manual reporting.
📊
Custom Dashboards
Executive summary, channel performance, creative, and cohort dashboards built in Triple Whale and synced to Slack for daily team alerts.
25%
More conversions tracked vs pixel-only
Single
Source of truth across all DTC channels
Real-Time
Ad spend and ROAS reporting
14-Day
Implementation to full Triple Whale dashboard
Related Services
Data Analytics for DTC Measurement & Attribution Media Mix Modeling GA4 & Ecommerce Analytics Performance Marketing Meta Ads Agency Google Ads Agency DTC Marketing

Frequently Asked Questions

Triple Whale is a DTC analytics and attribution platform that centralises your Shopify revenue, ad spend, and marketing data into a single dashboard — with first-party pixel tracking, creative analytics, and AI-powered insights.

Triple Whale uses a first-party pixel combined with statistical attribution models to assign revenue credit across channels — giving a more accurate picture of true ROAS than native ad platform reporting.

Both are DTC attribution tools. Triple Whale is stronger for creative analytics and Shopify-native reporting. Northbeam is stronger for multi-touch attribution modelling. We work with both and advise based on ad spend and stack.

Pixel implementation and core dashboard setup typically takes 5–10 days. Full creative analytics, cohort, and Moby AI configuration takes 2–3 weeks.

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See Every Marketing Dollar Clearly With Triple Whale

Get a free attribution audit — we'll review your current tracking setup and show you what data you're missing.

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