Digital Audio Advertising

Digital Audio: Reach D2C Customers Eyes-Free.

Digital audio reaches your D2C customers in the moments they can't be reached by any visual channel — commuting, exercising, cooking, and relaxing. Spotify, podcast, and streaming audio ads build brand awareness with high-attention audiences.

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Spotify AdsPodcast AdsStreaming AudioHost-Read SponsorshipsAudio AttributionDynamic AudioPandoraAmazon Music AdsSpotify AdsPodcast AdsStreaming AudioHost-Read SponsorshipsAudio AttributionDynamic AudioPandoraAmazon Music Ads
Digital Audio Services

Every Audio Channel, Strategically Managed

🎵
Spotify Advertising
Streaming audio ads, video takeovers, and branded playlists on Spotify — reaching 600M+ listeners with interest and behavioral targeting.
🎙️
Podcast Advertising
Host-read and dynamically inserted podcast ads that leverage creator trust to introduce D2C brands to highly engaged niche audiences.
🎧
Streaming Audio Buys
Programmatic and direct audio buys across Pandora, Amazon Music, iHeart, and premium streaming audio — reaching listeners across all devices.
📻
Host-Read Sponsorships
Long-form host-read integrations that leverage the deep trust podcast listeners have in their favorite hosts — the highest-converting audio format.
🎬
Audio Creative Production
30 and 60-second audio ad scripts and production — voice casting, sound design, and music licensing for brand-appropriate audio creative.
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Audio Attribution
Pixel-based attribution, promo code tracking, and lift studies that measure the D2C revenue impact of your audio advertising investment.
60M+
Podcast listeners reached via our audio network
3x
Higher purchase intent vs. display advertising
80%
Audio ad completion rate vs. 50% for video
22%
Average branded search lift from podcast advertising

Frequently Asked Questions

Digital Audio Advertising is one of the highest-leverage paid acquisition channels for D2C brands at scale. Scale D2C manages Digital Audio Advertising campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.

ROAS benchmarks for Digital Audio Advertising vary by vertical, average order value, and funnel stage. Scale D2C D2C clients average 3.5–5× ROAS on Digital Audio Advertising after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.

Initial Digital Audio Advertising performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.

Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Digital Audio Advertising.

Scale D2C connects Digital Audio Advertising with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for Digital Audio Advertising retargeting, suppression, and prospecting lookalikes simultaneously.

SCALE

Reach Customers Where No Ad Can Skip

Audio is the last truly captive medium. Let us build a digital audio strategy that puts your D2C brand in the ears of your highest-value customers.

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