Microsoft's advanced programmatic platform for DTC ecommerce brands. Scale D2C manages Microsoft Xandr campaigns with data-driven strategy, precision targeting, and full-funnel optimisation — turning programmatic spend into profitable, scalable DTC growth.
We don't just run campaigns — we build programmatic infrastructure. Our Microsoft Xandr specialists understand the enterprise-grade programmatic advertising platform (formerly AppNexus) for precision-targeted display, video, and CTV buying and how to use it to find and convert your best customers at profitable scale.
We layer first-party customer data, lookalike modelling, and Microsoft Xandr's native audience tools to reach high-intent buyers across the full funnel — from cold prospecting to high-purchase-intent retargeting.
Every Microsoft Xandr campaign comes with full transparency — impression-level data, viewability scores, brand safety reports, and ROAS attribution tied directly to your ecommerce platform.
Programmatic creative makes or breaks performance. Our in-house creative team produces dynamic, data-driven ad units specifically designed for Microsoft Xandr's formats and audience contexts.
We integrate Microsoft Xandr into your full media mix — coordinating with Meta, Google, TikTok, and email to eliminate frequency overlap, reduce CAC, and maximise LTV across every touchpoint.
Our proprietary AI models continuously optimise Microsoft Xandr bid strategies, audience segments, and creative rotation — outpacing manual optimisation by 3-4x in efficiency gains.
150+ DTC brands scaled. $2B+ in tracked client revenue. Our Microsoft Xandr campaigns consistently deliver 30-50% lower CPAs and 2-3x ROAS improvement within the first 90 days.
End-to-end Microsoft Xandr campaign architecture — audience mapping, bid strategy design, supply-path optimisation, brand safety setup, and measurement framework configuration before a single dollar is spent.
First-party data activation, customer match uploads, lookalike seed building, and DMP audience integration within Microsoft Xandr — ensuring every impression reaches your highest-value potential customers.
Programmatic creative production and DCO setup — serving personalised ad creative based on audience segment, funnel stage, browsed products, and contextual signals in real-time.
Multi-touch attribution, incrementality testing, and cross-channel measurement — proving the true contribution of Microsoft Xandr to your overall DTC revenue, beyond last-click.
Weekly bid adjustments, audience expansion testing, creative refresh cycles, supply quality monitoring, and viewability optimisation — continuous improvement driving compounding performance gains.
Custom dashboards, weekly performance reports, and monthly strategic reviews connecting Microsoft Xandr performance to business outcomes — revenue, customer acquisition, LTV, and payback period.
We audit your current programmatic setup, define KPIs, map your audience, and build a Microsoft Xandr-specific strategy aligned to your DTC growth goals.
First-party data activation, pixel deployment, audience segment creation, and production of Microsoft Xandr-optimised ad creative across all formats.
Campaign launch with real-time monitoring. Daily bid adjustments, supply quality filtering, and creative rotation in the first 30 days to establish baseline performance.
Once profitable unit economics are proven, we scale systematically — expanding audiences, increasing budgets, and coordinating Microsoft Xandr with your full media mix.
Scale D2C's Microsoft Xandr service covers strategy, implementation, integration with your DTC tech stack, and ongoing optimisation. Our team has delivered Microsoft Xandr for DTC and ecommerce brands across beauty, health, fashion, and B2B — from Series A startups through to publicly listed companies.
Microsoft Xandr impacts DTC revenue by improving operational efficiency, customer experience, or marketing performance. Scale D2C defines clear, agreed KPIs — revenue uplift, cost reduction, or conversion improvement — before every Microsoft Xandr engagement, so success is never ambiguous.
Focused Microsoft Xandr implementations typically take 8–12 weeks. Projects with multiple integrations or data complexity run 16–24 weeks. Scale D2C provides a detailed project plan with milestone dates at the end of the discovery phase — no timeline surprises mid-project.
Scale D2C structures Microsoft Xandr content and pages with AEO and GEO best practices — FAQ schema, structured data, entity markup, and topical authority content — so your brand is cited in AI-generated answers on ChatGPT, Perplexity, Google Gemini, Claude, Deepseek, and Sarvam AI.
Scale D2C brings DTC commercial expertise and deep Microsoft Xandr technical capability together. Unlike generalist agencies, we understand how Microsoft Xandr fits into a DTC growth strategy — every decision is made with your revenue goals in mind, not just technical delivery metrics.
Tell us about your brand and we'll show you exactly how we'd use Microsoft Xandr to scale your customer acquisition. Free strategy consultation — no commitment.