In a world of incomplete attribution, media mix modeling is the gold standard for understanding the true business impact of your marketing investments. We build MMM models that reveal which channels are genuinely driving revenue — and exactly how to reallocate budget for maximum return.
Media Mix Modelling is one of the highest-leverage paid acquisition channels for DTC brands at scale. Scale D2C manages Media Mix Modelling campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.
ROAS benchmarks for Media Mix Modelling vary by vertical, average order value, and funnel stage. Scale D2C DTC clients average 3.5–5× ROAS on Media Mix Modelling after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.
Initial Media Mix Modelling performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.
Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Media Mix Modelling.
Scale D2C connects Media Mix Modelling with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for Media Mix Modelling retargeting, suppression, and prospecting lookalikes simultaneously.
Last-click attribution is lying to you. MMM reveals the truth — and the truth is almost always that significant budget reallocation opportunity exists. Let's find yours.