Programmatic display advertising gives DTC brands massive reach across the open web with precise audience targeting and real-time bidding optimization. From prospecting to retargeting, we manage the full programmatic stack.
Programmatic Display is one of the highest-leverage paid acquisition channels for DTC brands at scale. Scale D2C manages Programmatic Display campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.
ROAS benchmarks for Programmatic Display vary by vertical, average order value, and funnel stage. Scale D2C DTC clients average 3.5–5× ROAS on Programmatic Display after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.
Initial Programmatic Display performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.
Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Programmatic Display.
Scale D2C connects Programmatic Display with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for Programmatic Display retargeting, suppression, and prospecting lookalikes simultaneously.
Display advertising isn't a checkbox — it's a scalable awareness and retargeting engine. Let us build a programmatic strategy that compounds your DTC brand's reach.