eCommerce SEO Engineered for Product & Category Pages.

eCommerce SEO deals with challenges unique to online stores: thousands of product pages with thin or duplicate content, faceted navigation creating crawl traps, product variant canonicalisation, category hierarchy URL architecture, schema markup for products and reviews, and crawl budget management at scale. These require specialist expertise that generalist SEO agencies often lack.

Faceted navigation (filters for size, colour, price etc.) can generate millions of duplicate URLs, wasting crawl budget and creating duplicate content. We implement a combination of robots.txt directives, rel=canonical tags, noindex meta tags, and JavaScript rendering controls — allowing users to filter freely while keeping search engines focused on indexable pages.

Yes. Shopify SEO is a core specialty. We handle Shopify-specific challenges including the /collections/ URL structure, canonical issues with product variants, the duplicate content from /products/ appearing under multiple collections, app performance impact on Core Web Vitals, and structured data implementation within Shopify's template system.

Technical fixes and on-page optimisation typically show results within 4-8 weeks for indexation and ranking improvements. Competitive category keywords in established markets typically take 4-9 months to reach Page 1. New ecommerce stores targeting long-tail product queries can see meaningful organic traffic within 60-90 days of optimisation.