We implement Northbeam for DTC brands ready to move beyond last-click — setting up first-party pixel, attribution models, and cross-channel reporting that shows the true value of every touchpoint.
Northbeam is a DTC attribution and media measurement platform that uses first-party data and statistical modelling to give brands accurate multi-touch attribution across paid, organic, and owned channels.
Northbeam specialises in multi-touch attribution and media mix modelling — ideal for brands spending $500K+ per month across multiple channels. Triple Whale is stronger for creative analytics. We use both depending on client needs.
Northbeam uses a first-party pixel, server-side event data, and statistical modelling to attribute revenue without relying on third-party cookies — making it accurate in a cookieless, iOS 14.5+ world.
Northbeam is most valuable for brands spending $100K+ per month on paid media. Below this threshold, Triple Whale or GA4 may provide sufficient attribution data at lower cost.
Get a free attribution audit — we'll assess your current measurement setup and show you what Northbeam unlocks.