Pinterest is the platform where DTC consumers come to be inspired and discover new brands. It's a high-intent shopping environment with uniquely affluent, purchase-ready audiences — ideal for beauty, wellness, home, and fashion DTC brands.
Pinterest Advertising is one of the highest-leverage paid acquisition channels for DTC brands at scale. Scale D2C manages Pinterest Advertising campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.
ROAS benchmarks for Pinterest Advertising vary by vertical, average order value, and funnel stage. Scale D2C DTC clients average 3.5–5× ROAS on Pinterest Advertising after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.
Initial Pinterest Advertising performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.
Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Pinterest Advertising.
Scale D2C connects Pinterest Advertising with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for Pinterest Advertising retargeting, suppression, and prospecting lookalikes simultaneously.
Pinterest users have 40% higher incomes than the average internet user. For beauty, wellness, and lifestyle DTC brands, it's one of the highest-quality audiences anywhere.