B2B Lead Generation

Qualified B2B Leads for Your Ecommerce & D2C Business.

Many D2C brands have a B2B revenue stream — wholesale, retail partnerships, brand licensing, or enterprise SaaS. We build B2B lead generation programmes that consistently fill your pipeline with qualified prospects using LinkedIn, content, paid advertising, and outbound sequences.

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LinkedIn OutreachContent MarketingPaid B2B AdsLead NurturingAccount-Based MarketingOutbound SequencesLead ScoringCRM IntegrationLinkedIn OutreachContent MarketingPaid B2B AdsLead NurturingAccount-Based MarketingOutbound SequencesLead ScoringCRM Integration
B2B Lead Gen Services

A Full B2B Pipeline Built for D2C Businesses

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Account-Based Marketing
Targeted campaigns against specific target accounts — retailers, distributors, or enterprise clients — with personalized content and coordinated outreach.
💼
LinkedIn Demand Generation
LinkedIn Sponsored Content, Lead Gen Forms, and InMail campaigns reaching the exact decision-makers in your target B2B accounts.
✍️
B2B Content Marketing
Thought leadership content, case studies, and lead magnets designed to attract and qualify B2B prospects through inbound channels.
📧
Outbound Email Sequences
Personalized multi-step outbound email sequences to targeted prospect lists — with A/B tested subject lines, messaging, and CTAs.
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Lead Nurture Automation
Marketing automation nurture tracks for B2B leads at different stages — educating, engaging, and qualifying prospects until they're sales-ready.
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Pipeline Analytics
CRM-integrated pipeline reporting tracking leads, MQLs, SQLs, and revenue by channel, campaign, and account — optimizing B2B marketing spend.
320%
Average pipeline growth in first 6 months
65%
Reduction in sales cycle length with nurture automation
4.2x
Average return on B2B lead gen investment
50+
B2B pipeline programmes built for D2C brands

Frequently Asked Questions

B2B Lead Generation is one of the highest-leverage paid acquisition channels for D2C brands at scale. Scale D2C manages B2B Lead Generation campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.

ROAS benchmarks for B2B Lead Generation vary by vertical, average order value, and funnel stage. Scale D2C D2C clients average 3.5–5× ROAS on B2B Lead Generation after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.

Initial B2B Lead Generation performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.

Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on B2B Lead Generation.

Scale D2C connects B2B Lead Generation with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for B2B Lead Generation retargeting, suppression, and prospecting lookalikes simultaneously.

SCALE

Fill Your B2B Pipeline with Qualified D2C Leads

If your D2C brand has a wholesale or B2B revenue stream, a professional lead generation programme is the highest-leverage investment you can make. Let's build yours.

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