Progressive Web Apps give DTC brands the best of both worlds — the reach of the mobile web and the experience of a native app. Scale D2C builds PWAs that install to home screens, load instantly on repeat visits, work offline, and send push notifications — closing the mobile conversion gap without app store dependency.
PWAs are the most cost-effective path to an app-like mobile commerce experience — no app store, no review process, Google-indexed, and a single codebase to maintain.
Service worker caching delivers instant page loads for returning visitors — critical for DTC retention and repeat purchase.
PWA manifest enables 'Add to Home Screen' prompts — giving your DTC brand an app icon without app store submission.
Push API notifications for cart abandonment, back-in-stock, and promotions — open rates 2–3x email.
Service worker offline mode enabling product browsing and cart management even without internet connection.
Unlike native apps, PWA pages are crawled and indexed by Google — PWAs contribute to SEO unlike apps.
A PWA is your website — there's no separate codebase to maintain, no app store update cycle, no platform split.
Full PWA development for DTC ecommerce — from audit and strategy through implementation on any ecommerce platform.
Next.js PWA built headless against Shopify, Adobe Commerce, or custom backend with maximum performance.
Shopify Hydrogen or custom Shopify Storefront API PWA delivering native-class mobile experience.
Converting your existing ecommerce site to a PWA — adding service workers, manifest, and push notifications.
Web push notification configuration with Klaviyo or custom service for abandoned cart and retention campaigns.
Lighthouse audit, service worker analysis, and Core Web Vitals remediation for existing PWAs.
Experimentation infrastructure enabling rapid testing of PWA features and checkout flows.
Current-state mobile performance assessment identifying Core Web Vitals gaps and PWA opportunities.
Service worker strategy, cache architecture, and offline data model design.
PWA implementation with Workbox, manifest configuration, and push notification setup.
Post-launch performance monitoring and iterative optimisation of load times and conversion.
A PWA is a website built with specific technologies (service workers, web app manifest, HTTPS) that enable app-like capabilities — offline access, home screen installation, and push notifications. For DTC brands, PWAs are valuable because they deliver native-app experiences to mobile web visitors without requiring app store installation.
PWAs are typically the right starting point for DTC brands — they're faster and cheaper to build, maintain the same SEO benefits as a website, and are accessible to all mobile visitors without download friction. Native apps make more sense for brands with established repeat customer bases where in-app personalisation and deeper device integration justify the development cost.
Give your mobile shoppers an app-like experience today, without app store submission or separate codebase. Scale D2C builds PWAs that convert.