Hyvä replaces Adobe Commerce's slow legacy frontend (Luma) with a lightweight Alpine.js + Tailwind CSS stack that consistently scores 90–98 on Google Lighthouse. Scale D2C's Hyvä specialists build bespoke D2C storefront themes that load in under 2 seconds, rank higher in search, and convert more visitors into buyers.
The default Adobe Commerce (Luma) frontend regularly scores 20–40 on Google Lighthouse. Hyvä consistently scores 90–98. That difference in Core Web Vitals directly impacts SEO rankings and conversion rates — the two most important D2C growth levers.
Hyvä's lightweight Alpine.js and Tailwind CSS architecture eliminates the JavaScript bloat causing Luma's poor performance.
Google's Core Web Vitals are a search ranking factor. Hyvä sites consistently outrank Luma competitors in search results.
Sub-2s load times directly translate to higher conversion rates — every 100ms improvement increases conversions by ~1%.
Tailwind CSS enables precise, brand-consistent design systems without the specificity wars of Luma's CSS architecture.
Hyvä's simpler architecture allows significantly faster feature development than customising the complex Luma stack.
Hyvä's growing ecosystem of compatible extensions covering all major D2C MarTech integrations.
Full Hyvä theme development for Adobe Commerce — from custom storefront design through to extension migration and performance optimisation.
Bespoke D2C storefront theme built on Hyvä with your brand design system.
Existing Adobe Commerce/Magento store migration from Luma to Hyvä frontend.
Migration of existing Adobe Commerce extensions to Hyvä-compatible versions.
Post-migration performance audit and optimisation targeting 95+ Lighthouse scores.
Conversion rate optimisation of Hyvä-based stores — A/B testing enabled by faster load times.
Ongoing Hyvä theme maintenance, Magento version compatibility, and feature development.
Current Luma performance analysis and Hyvä migration complexity assessment.
Tailwind CSS design system translation of your existing brand guidelines.
Sprint-based Hyvä component development with weekly Lighthouse score tracking.
Production cutover, performance validation, and post-launch CRO programme launch.
Hyvä is a frontend theme framework for Adobe Commerce/Magento 2 that replaces the default Luma theme. Built with Alpine.js and Tailwind CSS instead of Knockout.js and RequireJS, it's significantly lighter — resulting in dramatically faster page loads and better Google Core Web Vitals scores.
In our experience, migrating from Luma to Hyvä typically improves Google Lighthouse performance scores from 20–45 to 85–98. This improvement directly impacts Core Web Vitals (LCP, CLS, FID), which Google uses as a search ranking signal.
Not all extensions are Hyvä-compatible out of the box since they often include Knockout.js UI components. Scale D2C audits your extension stack for Hyvä compatibility and migrates or replaces any incompatible extensions as part of the migration project.
Stop losing Google rankings and D2C conversions to a slow Luma theme. Scale D2C builds Hyvä storefronts that load fast and rank high.