In a world of walled gardens, iOS privacy changes, and channel fragmentation, accurate DTC marketing measurement is harder — and more valuable — than ever. We build the attribution infrastructure that tells you what's actually working.
Measurement & Attribution is one of the highest-leverage paid acquisition channels for DTC brands at scale. Scale D2C manages Measurement & Attribution campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.
ROAS benchmarks for Measurement & Attribution vary by vertical, average order value, and funnel stage. Scale D2C DTC clients average 3.5–5× ROAS on Measurement & Attribution after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.
Initial Measurement & Attribution performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.
Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Measurement & Attribution.
Scale D2C connects Measurement & Attribution with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for Measurement & Attribution retargeting, suppression, and prospecting lookalikes simultaneously.
Every platform claims credit for your conversions. We build the independent measurement layer that tells you what's actually driving DTC revenue — and what's costing you.