Streaming TV has replaced linear broadcast as where your DTC customers watch content. CTV and OTT advertising gives you broadcast-quality reach with the targeting precision of digital — combined with measurable performance attribution.
Streaming TV & CTV Advertising is one of the highest-leverage paid acquisition channels for DTC brands at scale. Scale D2C manages Streaming TV & CTV Advertising campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.
ROAS benchmarks for Streaming TV & CTV Advertising vary by vertical, average order value, and funnel stage. Scale D2C DTC clients average 3.5–5× ROAS on Streaming TV & CTV Advertising after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.
Initial Streaming TV & CTV Advertising performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.
Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Streaming TV & CTV Advertising.
Scale D2C connects Streaming TV & CTV Advertising with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for Streaming TV & CTV Advertising retargeting, suppression, and prospecting lookalikes simultaneously.
Streaming TV is where your next wave of DTC customers are spending their evenings. Let's build a CTV strategy that makes your brand unforgettable.