Google is where D2C customers go when they're ready to buy. Expert Google Ads management — across Search, Shopping, PMax, and YouTube — is the difference between capturing that intent profitably or funding your competitors.
Google Ads is one of the highest-leverage paid acquisition channels for D2C brands at scale. Scale D2C manages Google Ads campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.
ROAS benchmarks for Google Ads vary by vertical, average order value, and funnel stage. Scale D2C D2C clients average 3.5–5× ROAS on Google Ads after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.
Initial Google Ads performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.
Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Google Ads.
Scale D2C connects Google Ads with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for Google Ads retargeting, suppression, and prospecting lookalikes simultaneously.
Google's intent signals are unmatched — but only with expert management do those signals translate to profitable D2C growth. Let us manage your Google Ads.