Amazon is the world's largest product search engine. For D2C brands with an Amazon presence, expert advertising management can turn it into a high-margin growth channel — or let it cannibalize your direct-to-consumer revenue. We do the former.
Amazon Advertising is one of the highest-leverage paid acquisition channels for D2C brands at scale. Scale D2C manages Amazon Advertising campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.
ROAS benchmarks for Amazon Advertising vary by vertical, average order value, and funnel stage. Scale D2C D2C clients average 3.5–5× ROAS on Amazon Advertising after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.
Initial Amazon Advertising performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.
Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Amazon Advertising.
Scale D2C connects Amazon Advertising with your Klaviyo, Shopify, and attribution platform so every campaign touchpoint maps to actual revenue. We build custom audiences from your CRM and use them for Amazon Advertising retargeting, suppression, and prospecting lookalikes simultaneously.
Amazon doesn't have to be a margin killer. With the right strategy and management, it can be a profitable acquisition channel that complements your D2C business.