Marketing automation is the infrastructure that converts one-time buyers into loyal DTC customers automatically. We build behavioral trigger systems, lifecycle journeys, and omnichannel automation that run 24/7 and compound in value over time.
Scale D2C builds, manages, and optimises your full Marketing Automation programme — automated flows, campaign calendar, list segmentation, deliverability management, A/B testing framework, and monthly revenue reporting. We work inside your existing platform and own outcomes, not just the setup.
Top-performing DTC brands generate 30–45% of total revenue through email and SMS combined. If Marketing Automation is below 20% of your revenue, significant retention opportunity is being left on the table. Scale D2C audits your current programme and identifies the specific gaps within 5 business days.
Core automated flows — welcome series, abandoned cart, post-purchase, and win-back — can be live within 2–3 weeks. A full Marketing Automation programme with advanced segmentation, A/B testing, and a 12-month campaign calendar takes 6–8 weeks to build to production standard.
Scale D2C manages domain authentication (SPF, DKIM, DMARC), list hygiene, suppression management, sender reputation monitoring, and warm-up sequences for new senders. Deliverability issues cause invisible revenue loss — we track inbox placement proactively, not reactively.
Scale D2C integrates Marketing Automation with Shopify, BigCommerce, Gorgias, Yotpo, Rebuy, and your paid media platforms to create a unified customer view. Purchase data flows into segmentation, and Marketing Automation performance feeds back into paid media suppression and lookalike audiences.
Marketing automation built properly pays for itself in weeks and compounds in value for years. Let us audit your current flows and build the ones you're missing.