Amazon is a distribution channel, a search engine, and a competitive intelligence tool simultaneously. We manage the full Amazon operation for D2C brands — listings, advertising, content, and logistics strategy — treating it as a serious revenue channel, not an afterthought.
The honest answer depends on your category and competitive landscape. In categories with high Amazon search volume — supplements, beauty, home goods, pet products — not being on Amazon means ceding significant revenue to competitors and private label alternatives. The risk of brand equity dilution is real but manageable through Brand Registry, MAP policy enforcement, and selective product assortment choices. We help brands make this decision with data, not ideology, and structure Amazon presence in a way that complements rather than cannibalises D2C channels.
Seller Central (3P) means you sell directly to customers on Amazon's marketplace — you control pricing, inventory, and listings. Vendor Central (1P) means Amazon purchases your products wholesale and sells them directly — you lose pricing control but gain access to certain advertising formats and potentially higher visibility. We manage both models and help brands choose the right structure based on margin requirements, pricing control needs, and Amazon's invitation requirements for Vendor Central.
Amazon organic ranking is driven by relevance signals (keyword optimisation in listings) and performance signals (click-through rate and conversion rate). We improve relevance through systematic backend keyword research and listing copy optimisation. We improve performance signals by A/B testing main images (the single highest-impact ranking factor), improving A+ Content to increase conversion rate, and gathering reviews through compliant Vine and Request a Review programs. These organic improvements reduce the ad spend required to maintain category visibility.
Our Amazon advertising approach starts with campaign architecture: separate Sponsored Products campaigns by match type, a brand defense campaign for branded terms, and category conquest campaigns targeting competitors' ASINs. We run weekly search term harvesting to move converting terms to exact match and add non-converting terms as negatives. We optimise bids using dayparting data and target ACoS by product margin. For brands with Budget above $15K/month, we layer in DSP for retargeting and category audience prospecting.
Yes — new Amazon launches are a core service. The launch sequence covers: Brand Registry enrollment and trademark verification, GTIN/UPC setup, listing creation with optimised copy and A+ Content, initial inventory planning for FBA, launch advertising strategy using aggressive initial bids to build review velocity, and a Vine review program enrollment for the first 30 reviews. A well-executed launch compounds — early review velocity and conversion rate history establish the ranking baseline that drives organic performance for years.
We manage the full Amazon operation — listings, ads, content, and logistics — for D2C brands who are serious about the channel, not just testing it.