When your CRM and marketing automation work in true sync, every D2C customer interaction is informed by complete customer intelligence — purchase history, engagement patterns, support interactions, and lifetime value — enabling marketing that feels personal and drives results.
Scale D2C builds, manages, and optimises your full CRM Marketing Automation programme — automated flows, campaign calendar, list segmentation, deliverability management, A/B testing framework, and monthly revenue reporting. We work inside your existing platform and own outcomes, not just the setup.
Top-performing D2C brands generate 30–45% of total revenue through email and SMS combined. If CRM Marketing Automation is below 20% of your revenue, significant retention opportunity is being left on the table. Scale D2C audits your current programme and identifies the specific gaps within 5 business days.
Core automated flows — welcome series, abandoned cart, post-purchase, and win-back — can be live within 2–3 weeks. A full CRM Marketing Automation programme with advanced segmentation, A/B testing, and a 12-month campaign calendar takes 6–8 weeks to build to production standard.
Scale D2C manages domain authentication (SPF, DKIM, DMARC), list hygiene, suppression management, sender reputation monitoring, and warm-up sequences for new senders. Deliverability issues cause invisible revenue loss — we track inbox placement proactively, not reactively.
Scale D2C integrates CRM Marketing Automation with Shopify, BigCommerce, Gorgias, Yotpo, Rebuy, and your paid media platforms to create a unified customer view. Purchase data flows into segmentation, and CRM Marketing Automation performance feeds back into paid media suppression and lookalike audiences.
Disconnected CRM and marketing automation creates fragmented customer experiences. Integration creates revenue.