Most D2C brands are making million-pound decisions based on incomplete, inaccurate or siloed data. We build the analytics infrastructure — tracking, attribution, reporting and dashboards — that gives you a true picture of your business performance.
Our standard D2C analytics stack: GA4 for website analytics, Klaviyo for email/SMS, Northbeam or Triple Whale for paid media attribution, and Looker Studio for unified reporting dashboards.
Signs of inaccurate analytics include: revenue in GA4 not matching Shopify, duplicate conversions, missing source/medium data and paid channel ROAS that never matches your profitability. We audit these issues systematically.
Analytics is the broader discipline of collecting and reporting on data. Attribution specifically refers to how revenue credit is assigned to marketing channels. Both are essential and often set up incorrectly.
Yes — for brands spending £500,000+/year on marketing, a BigQuery data warehouse connecting all channels provides the historical data depth and query flexibility required for advanced analytics.
A clean GA4 implementation takes 1–2 weeks. A full analytics stack including attribution, dashboard and data warehouse typically takes 6–10 weeks.
Book a free analytics audit and find out where your data is letting your business down.