A great CMO transforms D2C businesses — but full-time CMO salaries start at £150,000. Our fractional CMO service gives you experienced D2C marketing leadership, strategy oversight and team management at a fraction of the cost.
A fractional CMO provides senior marketing leadership on a part-time basis — owning strategy, managing teams and agencies, overseeing channel performance and reporting to the founder or CEO.
Typically 2–3 days per week, calibrated to your specific needs. Some brands need more during launch phases and can scale back as the internal team matures.
Fractional CMOs are most valuable for D2C brands generating £2M–£15M in annual revenue — large enough to need senior strategic direction but not yet ready to justify a £150,000+ full-time hire.
A fractional CMO operates as an embedded leader within your business — managing culture, team and strategy. An agency executes specific channel work. The two are complementary, not mutually exclusive.
Typically 6–18 months. Engagements can be extended, reduced or transitioned to a full-time CMO hire depending on business needs.
Book a fractional CMO consultation and discuss what marketing leadership can do for your brand.