Shopping Ads & PMax

Google Shopping Management for D2C Brands That Scale.

Expert Google Shopping management for D2C brands from SCALED2C. Performance Max, feed optimisation, Merchant Center and smart bidding. 150+ brands scaled. Free audit available.

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Google ShoppingPerformance MaxSmart ShoppingProduct Listing AdsGoogle Merchant CenterROAS OptimisationFeed Management150+ Brands ScaledGoogle ShoppingPerformance MaxSmart ShoppingProduct Listing AdsGoogle Merchant CenterROAS OptimisationFeed Management150+ Brands ScaledGoogle ShoppingPerformance MaxSmart ShoppingProduct Listing AdsGoogle Merchant CenterROAS OptimisationFeed Management150+ Brands Scaled
Why Google Shopping

Every Search, Every Buyer, Every Sale for D2C Brands

Google Shopping is where D2C brands capture high-intent buyers actively searching for products — and SCALED2C has managed Shopping campaigns for over 150 D2C brands, consistently delivering ROAS that justifies significant budget allocation. The difference between a Shopping account performing at 3x and one at 6x is feed quality, campaign structure and bidding strategy.

Our Google Shopping specialists manage everything from Merchant Center setup through to Performance Max optimisation and ongoing feed management — always focused on the metrics that matter: ROAS, revenue and new customer acquisition cost.

Google Shopping Management for D2C Brands — SCALE D2C
Paid Advertising

Google Shopping Services for D2C Brands

🛍️
Google Merchant Center Setup
Full Google Merchant Center setup and product feed optimisation — structured data, custom labels, feed rules and error resolution for maximum product eligibility.
🚀
Performance Max Campaigns
PMax campaign architecture and management — asset group strategy, audience signals, conversion goals and bidding configuration built for D2C ROAS targets.
📊
Feed Optimisation
Ongoing product feed optimisation — titles, descriptions, custom labels and category mapping that improve impression share and reduce CPC across your catalogue.
🎯
Shopping Segmentation
Advanced Shopping campaign segmentation — product-level bidding, margin-based targets, bestseller prioritisation and seasonal campaign structures.
📈
Smart Bidding Strategy
Target ROAS and Target CPA smart bidding setup and calibration — ensuring Google's automation is optimised for your actual margin and LTV targets.
🔍
Competitive Intelligence
Google Shopping competitive analysis — auction insights, competitor pricing intelligence and search term mining to identify growth opportunities.
150+
D2C Google Shopping Accounts
4.2x
Average Shopping ROAS
35%
Average CPC Reduction
$500M+
Ad Spend Managed

Frequently Asked Questions

SCALED2C's Google Shopping Management service covers everything from initial strategy and setup through to implementation, integration with your existing D2C stack and ongoing optimisation. Every engagement starts with a thorough audit of your current setup, followed by a tailored strategy built around your specific growth objectives.

Most Google Shopping Management implementations are delivered within 5–10 business days, depending on complexity and integrations required. Larger projects with custom development or migrations typically take 2–4 weeks. We'll give you a precise timeline after our initial discovery call.

Yes — SCALED2C offers ongoing google shopping management management and optimisation as part of our retainer services. Most clients retain us for ongoing management because the compound gains from continuous optimisation far outweigh the cost. Monthly performance reviews and proactive recommendations are included as standard.

Integration is a core part of every Google Shopping Management engagement. We connect the platform with your Shopify store, email and SMS tools, CRM, analytics and any other relevant stack components — then document every integration and provide full operational handover to your team.

SCALED2C specialises exclusively in D2C and ecommerce. Our google shopping management expertise is built entirely on D2C-specific use cases, benchmarks and best practices across 150+ brands — which means we bring proven frameworks and real pattern recognition to every new engagement.

SCALE

Google Shopping Built for D2C Brands. Built for D2C.

Tell us about your Google Shopping setup and we'll show you exactly where you're leaving revenue on the table. Free Shopping audit — 24 hours, no commitment.

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