We build influencer and creator programs for D2C brands where performance is the only metric that matters — cost per acquisition, attributed revenue, and LTV of creator-acquired customers. Strategy, recruiting, briefing, logistics, and measurement all managed in one place.
We work across the creator spectrum, but the majority of our D2C influencer programs are built around micro-influencers in the 10K–200K follower range. Micro-influencers consistently outperform mega-influencers on engagement rate (typically 3–8% versus 1–2%), conversion rate, and cost per acquisition. We build a tiered approach: a large base of micro-creators for volume and authenticity, mid-tier creators for category authority, and one or two macro creators per campaign for reach when budgets allow.
Every creator in our programs gets a unique Shopify discount code or UTM-tagged link for direct attribution. We track: impressions and engagement from organic posts, clicks and conversion rate from affiliate links, first-order AOV by creator, and 90-day LTV of creator-acquired customers compared to your other acquisition channels. The LTV comparison is often the most revealing metric — creator-acquired customers frequently have 15–30% higher LTV than paid social acquired customers due to intent quality and brand affinity at acquisition.
We produce creator briefs that cover mandatory inclusions (key claims, usage context, disclosure requirements) and mandatory exclusions (competitor mentions, unverified claims), plus style guidance covering tone, setting, and pacing — but never scripted word-for-word content. Over-scripted creator content performs significantly worse than authentic creator voice. Our quality review layer checks compliance with mandatory elements before content goes live without suppressing the creator's natural style.
We use a CRM-based creator management workflow tracking every creator from initial identification through seeding, content submission, payment, and relationship nurturing. Outreach is personalised — we don't use mass blast templates — with category-specific messaging that demonstrates we understand the creator's content. Relationship management includes regular check-ins, first-access to new products, and exclusive commission rates for top-performing creators, building a loyal creator network rather than a transactional one.
Yes — beyond TikTok and Instagram, we manage YouTube integration campaigns where creators feature products in relevant content with affiliate links in descriptions, and podcast sponsorship programs on Spotify and Apple Podcasts for D2C brands in health, wellness, and lifestyle categories. YouTube content has particularly strong long-tail performance — a well-performing product review can drive traffic and sales for 12–24 months after posting, making it one of the highest-ROI creator formats for considered-purchase D2C products.
We recruit, brief, manage, and measure creator programs for D2C brands who need performance, not vanity metrics. Let's map your creator strategy.