Most DTC product launches underperform because the launch is treated as an event rather than a campaign system. We plan and execute your full launch — paid media, email, influencer, PR and organic — so your first week generates maximum revenue and momentum.
Ideally 12 weeks before launch. This allows time for audience building, creative testing, influencer seeding, email waitlist growth and paid media warm-up before launch day.
Launch investment varies widely by scale. A focused DTC launch typically requires £20,000–£100,000 in combined media, creative, influencer and agency costs. We can build a plan for any budget.
Through a combination of waitlist email capture, teaser paid media, influencer seeding and editorial PR — each building awareness and social proof before the product is available to purchase.
First-week revenue relative to launch investment is the primary indicator. Secondary metrics include email list growth, cost per new customer acquired during launch and review volume.
Yes — we have experience launching products through both crowdfunding and traditional DTC channels, including Kickstarter-to-DTC transition strategies.
Book a free launch strategy session and build your go-to-market plan.