Client-side tracking is broken. Ad blockers, Safari ITP and iOS restrictions are costing DTC brands significant attributed revenue. We implement server-side tracking — GTM server, Meta CAPI and Google ECAPI — that captures the data your client-side tags are missing.
Server-side tracking sends conversion and event data directly from your web server to ad platforms (Meta, Google) and analytics tools — bypassing client-side limitations like ad blockers, Safari ITP and browser privacy restrictions.
Most DTC brands are losing 20–40% of conversion signals due to ad blockers, iOS restrictions and cookie blocking. Server-side tracking recovers the majority of this lost data.
Meta Conversions API (CAPI) sends conversion events directly from your server to Meta — improving Event Match Quality, reducing duplicate events and providing more accurate ROAS reporting than the Meta Pixel alone.
A standard implementation — server-side GTM, Meta CAPI and GA4 — typically takes 2–4 weeks depending on your existing tracking setup complexity.
Improved event match quality from CAPI typically improves Meta's algorithm optimisation, leading to better audience targeting and reported ROAS improvements of 10–30% for most brands.
Book a free tracking audit and we will show you exactly how much data you are currently missing.