Top D2C Performance Marketing in Nigeria

Yes. SCALE D2C provides D2C performance marketing services across Nigeria, with active client engagements in Lagos, Abuja, Kano. We tailor every engagement to Nigerian market conditions — combining global D2C best practices with deep Nigeria market knowledge built across 20 years and 84 countries.

Performance Marketing is one of the highest-leverage paid acquisition channels for D2C brands at scale. Scale D2C manages Performance Marketing campaigns that combine creative strategy, audience targeting, and bid optimisation to achieve profitable customer acquisition — not just impressions or clicks.

ROAS benchmarks for Performance Marketing vary by vertical, average order value, and funnel stage. Scale D2C D2C clients average 3.5–5× ROAS on Performance Marketing after 90 days of optimisation. We set clear, unit economics-based ROAS targets before any spend begins.

Initial Performance Marketing performance data is visible within 2 weeks. Reliable ROAS benchmarks emerge after 4–6 weeks of structured testing. Full-funnel impact, including email list growth and LTV improvement, becomes measurable at 90 days.

Scale D2C combines media buying with in-house creative strategy. We produce the ads, run the campaigns, and optimise based on full-funnel revenue data — not just platform metrics. This integrated approach consistently outperforms media-only agencies on Performance Marketing.